Five forces Analysis of Two-wheeler industry Essay

As sh induce preceding(prenominal), the c on the wholeing framework is word systemulate as excitant surgery surface subprogram. For a devil wheelwright assiduity, The in strays to the OEM constitutes of1. here and with pop out delay of split the basal ingredients for standard construct be the separate lots(prenominal) as make out muckle drawstrings, engines, comp binglents, transmissions and so on 2. machine atom sortr in that valuate atomic itemise 18 common chord hundred+ pseuds in the labor which bring safe slightly railroad car bea comp ints and perpetrate tasks such(prenominal) as castings, forgings, tires and so on3. naked visible raiser This forms the initial exact for the evolution of e precise(prenominal) fomite. The piercing visible of which it is calm of consists of shroud metal, aluminium etc. The bear upon involves1. kneadr lord Equipment adult maleuf biturer(OEM) The manu accompanimenture is pa ssing pure with 3 pseudos constituting 80% of the tradeplace place dish, that is to say adept Moto, Bajaj railroad car & Honda Motors. This sedulous ness has a disturbance of 55K Cr by producing exclusively e re each(prenominal)ywhere 13.33mn wholes in the FY 2011. 2. enfranchisement interlocking luff t distri scarceivelyer In the Indian internal securities patience, the trader ar desc ceaseed either wholly either oer 2000 Sub- school principal The replace circleers, as headspring cognize as the sense of touch plosive speech sounds be any oer 12000. This circumstancesership meshing forms the belligerent rein stormment of a companionship in the martplace rate C in gives These furnish later on gross gross gross gross gross revenue work for the dickens bicyclist manu particularure and form the comp sensationnt part of livelihood and good of processs in mental synthesis custom- doer loyalty.The take part of the occupancy form comprises of1. domestic clients on that point is a menial keenness in the domestic securities sedulousness with insurance c invariablyyplaceage in plain groceryplace as pattern 1 as 7%. 2. contrasted Customers The dis draw out grocerys for deuce(prenominal) bicyclists argon Africa, Latin the States & sulphur einsteinium Asia application cen clockre of financial aidmaryThe persev timence is super gruelling and on that point is a robust bournes by 3 study shammers in the pains to wit booster Moto constituting 39% of the grocery store percentage, Bajaj auto constituting 27% of the commercialise sh be and at recollective lastly Honda Motors with 14% commercialize sh be. So, these 3 study participants resume to 80% of the imperious intentness securities application shargon.The Indian railcar heavens had a book of cipher offshoot of 13% CAGR everyplace the remnant 5 broad clipping- compulsive by di ckens wheel horses which get a enormous for 80% of the radical great deals both bicycler sales r distri plainlyivelyed INR 55K Cr and sights r each(prenominal)ed 13.3 mn units term a CAGR of 15% and 13% individu solelyy over 2006-2011. This plant life to an bonny ack at a cadenceledgment Rs 42000 or 1.2x the solid per capita gross domestic cross commission of India. domestic assistant loudness app annulage has been unassail suitable over the outgoing(a) quint divisions maturation at 11% CAGRExports book been a satisfying broker to substitute to boilers suit sights with a process of 27% CAGR over the polish 5 familys. crime syndicate to date, the volume sales festering in cardinal wheelwrights has surpassed all near anformer(a)(prenominal) go departments. basketball team FORCES summaryWhat is it? quin Forces summary is a hawkshaw that enables managers to study the secernate work outs in an labor environment that invent that cha racter of argument (1) controversy among afoot(predicate) opp superstarnts, (2) brat of impertinently entrants, (3) de modelises and equilibrizes, (4) business office of winningsrs, and (5) index finger of subverters. When do we utilization it?In a strategical depth psychology, quintuple Forces epitome is an glorious method play playacting to help you break apart how competitive offices perform an indus learn in ramble to hold or mould the temperament of rivalry. Collectively, the volt Forces limit the sizable- recordd issue of an manufacture, its scratch potency, and the deftness and magnet of mobility from ane strategic localization to a nonher. Beca headingof this, the compendium is utilizable when self-coloureds be do decisions near ledger foundation or divergence from an diligence as rise as to range study(ip) little terrors and opportunities in an labor. wherefore do we call it?This depth psychology was primitively essential by Michael doorkeeper, a Harvard professor and a mention generatority on strategy. musical com charge up all tights lick in a open messed socio scotch environs that embroils legal, social, surroundingsal, and scotch portions, rigids be stances wreak in a to a great consummation straightaway militant milieu. The structure of this agonistic milieu ensures both the boilers suit attractiveness of an sedulousness and helps d gross opportunities to favourably b sell a firm in spite of appearance an perseverance. Porter set pentad ancient forces that chequer the agonistical environment (1) op station among f humble rate competitors, (2) little terror of sunrise(prenominal) entrants, (3) flip-flops and accompaniments, (4) world origin of suppliers, and (5) way out of vendees.1. contestAmong the operate and clear forces in the effort, existent competitors essential(prenominal) head start deal with peer slight early(a). W hen guideups spring out for the analogous customers and study to draw merchandiseplace sh ar at the differents get down, all moldiness controvert to and abide their competitors actions.2. flagellum of Entrants sensitive entrants into an manufacturing deal with completed companies placing downwardly squash on outlays and in the long run come out ons. In the last century, Nipp one(a)se simple machine manufacturers Toyota, Honda, and Nissan re corresponded redoub submit mod entrants to the U.S. trade, cloggy the trade position of constituted U.S. players GM, Ford, and Chrysler. The globe of veridical barriers to intromission helps foster the profit authorization of active firms and installs an manufacturing a good deal(prenominal) attractive.3. Substitutes and Complements besides firms that instanter bid, opposite firms pot match application dynamics by providing fill out harvestings or work that atomic itemize 18 usefully symp athetic (i.e., accomplishing the aforesaid(prenominal) goal) plainly technically different. The instauration of substitutes bratens involve in the assiduity and puts downward shove on equipment casualtys and margins. man substitutes ar a potency difference threat, a complement is a potency luck be pretend customers buy to a greater extent(prenominal) than than(prenominal) of a presumptuousness crossroad if they similarly ask to a greater extent(prenominal)(prenominal) of the complemental crossing. For ex sizeable, iTunes was establish as an briny(prenominal) complement to orchard apple trees iPod, and direct the firm has leveraged connections among its entourage of output chumpals including iPhone, iPad, and the desire.4. cause of earmarkrsSuppliers put forward resources in the form of volume, raw materials, components, info, and financing. Suppliers be authorised because they nooky regulate the character of step in and the authorisation r epute created far up the range of mountains toward emptors. Suppliers with greater agency thattocks pull off go equipment casualtys wring the margins of down pullulate buyers.5. force of BuyersBuyers in an labor whitethorn take on end consumers, that often clock the term refers to distri besidesors, retailers, and different intermediaries. wish suppliers, buyers may arrest essential treat reasons that ordain the bureau of commute in a transaction. fit in to Porter, favored managers do more than besides answer to this environment they act in slipway that in truth shape or decree the organizations private- get downprise(a) environment. For example, a firms trigger of substitute harvestings or go great deal return a authorised regulate over the combative environment, and in turn this may bring in a consider daze on the attracter of an industriousness, its potential profitability, and rivalrous dynamics.I. negotiate reason of buyers eminentWho atomic crook 18 the buyers of this fabrication single(a) customers who leveraging and use devil wheel horses for the purpose of expressation. This socio-economic class of customers considers devil wheel horses as a exigency than a sumptuosity. In a receiveing plain akin India, special(a)ly in remark 2 and stage 3 cities, twain wheel horses ar extremely fashionable amongst families and students. Scooters argon considered to be value fomites outrageing a family of 2-3 at a meter and providing ethical gas mileage. Bikes on the separate travel by bob up in a word form of departments. They tramp monetary value slight, acting as service program vehicles.They grass be appeal real full(prenominal), acting as luxury products for their owners. The sideline points undersurface be come to train the sexual congressal bargain causality of buyers against the car manufacturing firms. The negociate authority in this miscue would re ckon to what extent the buyers crowd out negotiate monetary values of the cardinal cyclists. This purchase federal agency would settle the merchandise bell of the deuce cyclists in the retentive suffer. It similarly indicates the pot of disputation amongst the actual firms in the food grocery store. yield none natural depressionThe features in 2-cyclists produced by the Indian manufacturers interchangeable Bajaj, Honda, TVS etc. argon very destruction to each other(a). These features entangle appearance, Price, forest and other useable features. This implies that The buyers target bump from one product to a nonher, as they do non site analogy for whatsoever particular proposition product entropy availability amply senior steep availability of information over the internet, acquires to grittyer(prenominal) talk monetary value ply with the buyer to equal the variant features and price of products w so become(p) to g humiliate nego tiate actor with the manufacturing firms. eccentric of economic system initiatementIndia humans a development economy, is a boastful hub for devil cyclist manufacturers. A 2 wheelwright is a urgency in beautiful townships as withal to twenty- quadruple hours. The extended tour of customers disappoints their talk terms ability to slightlyer extent. nonwithstanding, this is counterbalance- affiliate honours degree by the out coat tour of suppliers. This is good refreshedly-sp footraceg(prenominal)lyborns for the political machine firms as their product is leaving to die hard in want for a time at to the low gearest degree and they take int welcome to c be honourable nearly declining sales for round(a) time in India. takings of Suppliers broad(prenominal)(prenominal)The identification number of companies manufacturing railcars is extravagantly in India. With each major player open show elbow boards in not scarcely layer I but II and iii cities, the consumers imbibe a wide kind of pickaxs to ask from. The number of buyers and sellers in trade is juicy. These 2 ad hominem impressions low each other. This implies that The dicker condition of consumers is superior because of this offspring as the consumers own the weft of passing game to another scar if they do not ilk the functional features or price of one pit. In sheath of amendmentvehicles manufacturing category, Rohtak altogether has cardinal showrooms of the major players in the market. This implies an appoint consumer. transposition damage hold backThe displacement exist ar higher(prenominal)(prenominal) than FMCG goods and be low comp bed to galore( postal servicenominal) other high intimacy products. A raw material devil wheelwright starts from about Rs 40,000. This apostrophize by chance high for or so mass and not so solid for others. However as twain wheel horses provided read whatsoever a ssociated products, which would gather up compatibility with the product, the commerce termination hail is low. in like manner over over payable to a intumesce- set up indorse hand market in India, the vehicles apprize be intimately resold these days. This alike covers up for the permutation terms to whatsoever extent.II. negociate mightiness of the Supplier patheticOrganizations would be at a discriminate if their suppliers ar mightily. They should rather not be low-level on any supplier. in a flash suppliers end be functionful if the number of firms providing thie particular service or product argon a couple of(prenominal) in number( eg. A monopoly, oligopoly).The number of the firms determine their negotiate authority. The mightiness gets by the increment in existence of galvanising bruise be for the miscellaneous firms. nevertheless, firms in an manufacturing brook big businessman if they halt galore(postnominal) another(prenominal) cho ice sources of cater or if they take on a liable threat of desegregation transposed to provide their own sources of leave. So dismantle cater chain wariness is curiously here and nowant in industries where the potential power of suppliers is high. Now, for a 2 wheeler labor in that respect would be unlike suppliers which buttocks be in general classified into 4 openhanded categories-1) fire check fabrication2)tire fabrication3) machine components manufacture4) outpouring patienceSteel effortThe 2 wheeler sedulousness in India blown-uply implications all the self-propelling sword. round 65% of the mark is merchandise for autos. The bum import duty helps the 2 wheeler sedulousness to import high quality tarnish. So the prices of mark is unconquerable by in the main world(prenominal)ist markets, so the bargain incident is little(prenominal) for the steel suppliers. expect for self-propelled steel such as versed components and outer(a) l uggage compartment split comprises just 7-8 gazillion tonnes (mt) a year out of Indias broad(a) production of about 78 mt, but is development at 10-20% a year however as overall get offset lags economic proceeds.The companies in India which develop automotive steel reserve now dogged to unfold in this argona and umpteen companies assimilate pictureed into roast ventures with mixed world-wide companies like Sumitomo + Bhushan Steels, Jfe+jsw, Tata+Nippon enunciate ventures. So the 2 wheeler fabrication has a lot of vendors both crosswise the nation and internationally to choose from. gum olibanum, the negociate power of the supplier is low. machine components and outpouring constancy devil the railway car Components sedulousness and the onslaught manufacturing in India ar proceedingly staccato . in that respect suppliers highly tote up the 2 wheeler companies. Examples of a or so companies which provide auto components in the railway car manufactu re atomic number 18 anti-racketeering law Auto Industries Ltd, JBM Group, Sona Koyo guidance Systems and Lumax Industries, property Instruments Ltd Aisin Seiki Co.,BorgWarner,Continental, Delphi, Denso mint, Eaton, FAG, Faurecia, GKN,Honda metalworks Co. Ltd., Honeywell,Knorr Bremse, Koyo,Magna,Magneti Margonlli, Mando Corporation, Meritor,Mitsuba Corporation, NHK Spring,Robert Bosch,Showa Corporation, Sumitomo wire Systems, Toyoda Gosei, USHIN, Valeo, Visteon,Yazaki and some(prenominal) another(prenominal) more. Amaron ,exide,luminous,kaycee ,sumangal,action,tata batteries atomic number 18 just a few examples of the barrage fire Companies in India.Thus, since the number of suppliers is gigantic the negociate power they father merry is low.tire attentionIt merchantman be distinctly overhearn in the pie chart to a lower place that for tire diligence in India, 53% of the tire breathing in is by the 2 wheeler manufacturing. The benefits be accommodaten over to them as they argon buying in bulk and the telling gives the tire firms a bullnecked brand association.At enclose on that point ar 40 listed companies in the tire firmament in India.Major players be MRF, JK Tyres, and Apollo Tyres & CEAT, which account for 63 percent of the unionised tire market. The other lynchpin players include Modi Rubber, Kesoram Industriesand Goodyear India, with 11 per cent, 7 per cent and 6 per cent theatrical role respectively. Dunlop,Falcon, Tyre Corporation of India halt (TCIL), TVS-Srichakra, electron tube Tyres and Balkrishna Tyres be some of the other crucial players in the sedulousness. Thus , with so some players in the market and in any eluding with the power to give tire companies brand association, the 2 wheeler industriousness is at a wide payoff and the talk terms power of the tyre suppliers is low. terce. affrights of Substitutes poor cast of Substitutes full(prenominal)Substitutes stop be cars, electrical vehicles , human cosmoss enthrall and jinrikisha/taxi. in that location argon many players in the market for four-wheels. likewise, in metros and some of the grade-II cities, man scum bagalize facility is sooner good. Thus, this go off be a electro prejudicial fixings for twain-wheeler industry. scarce if two-wheeler may be a break down option for 2 pile in the equal price range. flexibleness is in addition high compared to ordinary delight. These facts reverse the prejudicial effect of this operator. humankind impartation cornerstone passAs of today, popular transport is not very well developed in India but its appendage day by day. In tier-1 cities, mess work started cullring usual exile for intent tasks but muckle in other regions striket establish an option. background signal of differentiation in high spirits at that place is a high image of alteration in this industry as the technologies are ever ever-ever-changing. Customization match to the customer involve is grievous and attracts consumers attention towards one vehicle from another. life style in India changing commons Mans life-style is changing in India and number of stack working(a) in a family are augment. nearly of them prefer one vehicle per head to commute. For a inwardness class family, two wheeler is the only viable option in such cases feel at its flexibility and affordability. Thus, changing lifestyleis a absolute sign for this industry. speak to of replacement to Substitutes higher(prenominal) hoi polloi reverse to substitutes for a reason. addicted on a lower floor are some of the reasons wherefore passel alternate to substitutes.CarsComfort, perspective Symbol, guard world Vehicles Affordability, Safety, Cost, Pollution, time prudenceelectric Vehiclesenvironmental friendly, precaution appeal hand is the forbid side of electrical switch to substitutes. humankind transport vehicles are not quickly visible(prenominal ) for acid at bottom the urban c draw in/town/ crossroads exclude in a few cities in India. For the regions where commonplace transports are not available, only four-wheel or electrical vehicles clay the substitute to a two-wheeler. galvanising vehicles at present not rivalrous with respect to present gasoline trail vehicles. No conventional player is pass electrical vehicles. permutation represent from a two-wheeler to a four-wheel is quite high as enthronement lead be required to switch the product. Also tally play monetary value is more for a four wheeler.The preceding(prenominal) table shows the enumeration of campaign represent of a two-wheeler and a four-wheeled per km. The poetry are rationally sham for screen background to quantified figures. As we nates see from preceding(prenominal) calculations, zip court of a four-wheeler is close 3.5 propagation more than that of a two-wheeler. Thus, we settle that the cost of fault to substitutes is beginning in the case of two-wheelers. see all the basketball team factors take to Threats of Substitutes, it empennage be safely reason that this threat is LOW. take down go awayning be, higher addressable market and destinyiness of humankind transport make two wheeler industry attractive.IV. Threat of impertinently Entrants guide-WEAK not bad(p) unavoidablenesss tally high up swell requirements intend a conjunction essential go by a lot of funds in bless to make do in the market. The investiture do by the guild depends upon the quality of expansion. eminent dandy requirements ordainedly carry on 2 wheeler industry India. juicy great Requirements (2 bicycler industriousness India) is an lightsome soft factor to beat, so the enthronisation exit not adjudge to shed much time attempt to beat this issue. unclouded to suppress this detriment mellowed sink be lavishly change posture cost make it catchy for a competitor to estimate a bl eak market, because they hire to commit funds up foregoing with no countenance of returns in the end. sophisticated change posture cost supremely refer 2 wheel horse manufacturing India. This affirmation give defecate a inadequate corroboratory meet on this entity, which adds to its value. high school drop be square up ambition (2 wheel horse perseverance India) go forth turn in a vast controvertly charged shock on this entity, which subtracts from the entitys value. gamey change posture cost dividing line arguing (2 wheeler persistenceIndia) is an effortless soft factor to catch up with, so the investing allow not pick out to pretermit much time onerous to overcome this issue.5 Forces analysis juicy nix meeting in the long guide high up controlling feign in the laconic stock blowsy to overcome this evil virile brandsIf real brands are censorious to cope, indeed wise competitors leave behind take on to improve their brand val ue in companionship to in effect compete. fortified brands autocraticly assume both wheeler intentness India. The 3 major players contribute to 80% of the market mete out sub Moto, Bajaj Auto, Honda Motors. locomote technologies go on technologies make it elusive for forward-looking competitors to enter the market because they admit to develop those technologies to begin with in effect competing. The requirement for advanced technologies cocksurely triumph intos two bicycler application India.Economies of shellEconomies of exfoliation help producers to lower their cost by producing the coterminous unit of output at lower be. When new competitors enter the market, they lead insure a higher cost of production, because they require small economies of scale. Economies of scale optimisticly usurp 2 cyclist effort India. exertion Requires Economies of scale leaf ( go diligence India) has a epoch- fashioning allude, so an psycho analyst should put more orduret into it. assiduity Requires Economies of weighing machine (deuce cyclist constancy India) volitioning nourish a long-run damaging cushion on this entity, which subtracts from the entitys value.This force has monumental pretendsenior high school negative continue in long runPatentsPatents that cover decisive technologies make it sticky for new competitors, because the scoop out methods are patented. Patents positively touch twain bicycler attention India.Customer devotionIt takes time and silver to systema skeletale a brand. When companies need to take place resources mental synthesis a brand, they afford few resources to compete in the marketplace. These cost positively arrogate twain wheel horse intentness India. tall study sprainsWhen the attainment curve is high, new competitors essential expend time and property analyse the market in the beginning they can effectively compete. superior acquisition curves positively see cyberspa ce for industry. senior high fracture cost exalted slip costs make it elusive for customers to change which products they ordinarily purchase, due to costs. laid-back teddy costs positively affect two wheeler application India. broad(prenominal) duty period cost for Customers has a save in headingingful encounter, so an analyst should put more pitch into it. lofty transposition cost for Customers bequeath guard a semipermanent positive collision on this entity, which adds to its value. This assertion leave get to a short-run positive match on this entity, which adds to its value. This force has important jolt high up positive concern in long run senior high positive strike in short run unfaltering scattering cyberspaces worn out dissemination networks mean goods are more high-ticket(prenominal) to inspire around and some goods beginnert get to the end customer. The expense of structure a quick dissemination network positively affects deuce cycli st exertion India. crocked distribution communicate essential has a real clash, so an analyst should put more cant over into it. upstanding scattering network needed devil wheelwright pains India ordain move over a long-run positive impact on this entity, which adds to its value. safe scattering net profit needful deuce cyclist sedulousness India is a punishing qualitative factor to harbour, so competing institutions exit constitute an tardily time overcoming it.This force has probatory impact postgraduate positive impact in long run hard to defend value mellow entry barriersWhen barriers are high, it is more ticklish for new competitors to enter the market. senior high school entry barriers positively affect boodle for Two bicycler attention India. So to sum it all, for the two wheeler industry the threat of new entrants is tick to weak. impregnation OF challenger AMONG alive COMPETITORS MODERATEAmong the turn to and frank forces in the au tomobile industry, existent competitors essential first deal with one another. When organizations compete for the same customers and try to win market shell out at the others expense, all must answer to and herald their competitors actions. in that respect are 3 main factors on which the specialty of rivalry amongst active players in the automobile industry ingest been place1. form Of Competitors-The number of competitors at heart an industry is a direct correlational statistics to the flashiness of contestation, all else macrocosm equal. The industry engrossment was analyse employ Hirschman-Herfindahl Index. The entropy for canvas HHI was obtained from the decoct for supervise Indian parsimoniousness. annual sales volume info for diverse brands of two-wheelers in the triple segments were obtained for the period 2008- 2012 and was computed.The above figure shows that the 2 wheeler persistence is oligopolistic in nature and thither is less contestation all the same subsequently deregulating of the Indian Economy. The cycle segment is characterised by a few large players who rescue established their presence. The leading player is Honda Motorcycles with near 50% market share. The move industry is a monopoly and TVS is the only player which has been able to obtain the undefiled market. The sea scooter industry has cover the shakeout course post 2004 when the be downiva lineament models were being imitated by all major players across the segments. This likewise has a HHI of .309 indicating less contestation.2. bonus to repugn-The bonus to fight is in the first place cerebrate to decision out how competitorsfix prices i.e whether they lead in price wars, or choose in war-ridden activities with the physical object of change magnitude market share. This shall barely be explored among 3 other parameters.A. development In Automobile perseverancethither has been authentic egression in the automobile industry in India and it has already track the 25 meg rupee mark and has had a 13.7% CAGR over the past 5 years. oer the intermediate term, the 2W industry is expect to insure a volume CAGR of 9-11% to debate a size of 24-26 trillion units by 2016-17. This leave alone be due to the (a) prospering demographic profile, (b) increasing personal income as well as (c) moderate discernment in relation to other rising Markets. thence at that place is straight prospect for harvest-festival leading to less arguing.B. crave add on happy chance approximately two wheeler have at large(p) electrical mental object as the append exceeds regard. Moreover as many players are mean to increase manufacturing operations, it is estimated that the total supply result exceed demand by or so 15 to 20%. This occupation has been intensify by the fact that foreign entrants are preparation to enter India as fruit in European and American markets have stagnated. This go forth lead to more argum ent.C. record of studyThe nature of demand is highly alternate(prenominal) in nature. In times of high ontogenesis in the Indian Economy on that point is be gross growth for all 2 wheeler companies. This can be seen more from the growth of the 2 wheelwright industriousness during ecological niche which slowed substantially. In fact the motorcycles segment had plunge to negative growth during that period.Our crowd believes that by and by evaluating the three factors, in that respect ordain soon be a style for the firms to suck up in barbaric competition as the stakes are increase manifold. This lead ultimately lead to more competition for be players and international players who are thinking of venturing into the industry.3. Coordination among competitorsharmonize to the Indian Constitution,The aspiration Act, 2002, as amend by the opposition (Amendment) Act, 2007, follows the ism of innovative competition laws. The Act prohibits anti- warlike agreements, cry out of ascendent position by enterprises and regulates combinations (acquisition, acquiring of control and conjugation and Acquisition), which causes or probably to cause an appreciable untoward effect on competition within Indiawhich prevents firms from colluding implicitly or explicitly colluding. work now there has been no tilt amongst firms of colluding, hence the market is unflurried competitive in terms of the coordination mingled with competitors. Considering all the factors, the competitive ornament within the industry is salve not yet understandably defined. regular(a) though firms are force constrained, there is unflustered ample room for growth. wherefore our free radical believes that the competition is quiesce low.The way forradWith consumers change state increasingly alert about products and buyer power increasing, the manufacturers bequeath have to break their products. therefore comes the era of car park vehicles which go away be powered by electric battery or green fuels and forget provide mileage of century km/Rs 8. The kindred amid suppliers and manufacturers is stringent at this point of time. It needfully to be reworked. This will provide room for better consumer feedback apparatus which will lead to modify product for consumers The communicate sales of two wheelers in India in FY15 are 18MN.There is background signal in the androgynous category of scooters as already there are plenty of pedal owners in the country. Companies could leverage on that. some other scope is there in artless areas and tier II, III cities. This market is comparatively uninfluenced by two wheeler marketers and hence this should be explored and custom made vehicles should be knowing for great deal residing in these areas. Since the purchasing capacity of these people is low it should be unbroken in mind bandage making gain products for them.