The Criminal Psycology - 1046 Words

Criminal Psychology Looking at our society in past years until today, we hear about kidnaping, rape and murder. All these are horrible things that are going on in our world today. We’ve tried to decrease these crimes in our society reaching out to the people and attempting to change human behavior. Murder is one of the biggest why questions; why did he kill her or why attack innocent children. We never know what is the problem; is it revenge, is it jealousy, are they psychopaths? The answer in never clear, the questions are so vague. Murder is a hard crime, like rape or kidnap, to understand why it happens, what are they trying to achieve or why have a certain type of victim. Criminals have different way of viewing the world and how they do thing or what makes them do Criminal Tendencies consist on three main topics, emotions, control, mental illness; of the three mental illness is most potent. Mental illness isnt only based on your brain, is more than that, is the way our brain send signals to our bodies. Our brain is the main power source of our actions and thoughts, its good but deadly if someone doesnt have the right medication or treatment. Its like going to school without having any of your materials, you cant get things done. The brain is a challenge to us humans, many people have problems with illusions or Dissociative Identity Disorder or maybe even psychopathic or sociopathic illness. You can see symptoms as early as when youre a child. Many criminalsShow MoreRelatedRussell Williams1443 Words   |  6 Pages Psycology With regards to psychology there are many different theories and perspectives of the human mind however, I will be focusing on Sigmund Freud’s theory of human behavior. Freud believed that â€Å"human behaviour is driven by desires and the suppression of the same desires†. Concerning the case of Col. Russell Williams, he was a paraphilic; he stole lingerie and then took photographs of the women he sexually assaulted. According to Freud’s theory of human behavior, Williams did not possessRead MoreThe Mind : Psychology And Criminal Behavior2636 Words   |  11 PagesAll in the Mind: Psychology and Criminal Behavior Many people wonder why some people are able to do bad things, even when they know the consequences. To our normal brains there seems to be no reason for doing things like this. However, scientists have discovered that many criminal’s brains are not normal. Scientific studies show that a large majority of convicted criminals have some sort of psychological issue or problem in their brains, which has been shown to affect their behavior. To figureRead MoreDiscussion on the Social Psychological Influences on Academic Achievement, Based on a Classroom Learning Experience1535 Words   |  7 Pagesattitude towards education is stopping him from improving himself. It is suggested that having an open climate for discussion is essential for schools to encourage active citizenship; and in Kevin’s case this could be the step between education and criminal activity (Weerd et al, 2005) In conclusion Kevin’s decision making is massively influenced by his surroundings, whether that is family, social grouping or the attitudes of teachers. Changes in this behaviour would help the Head of Year encourageRead MoreThe Breakfast Club1908 Words   |  8 Pagesthis specific setting a group of 5 eclectic students are forced into serving 9 hours of Saturday detention for whatever they had done wrong. In attendance is a â€Å"princess† (Claire Standish), an â€Å"athlete† (Andrew Clark), a â€Å"brain† (Brian Johnson), a â€Å"criminal† (John Bender) and a â€Å"basket case† (Allison Reynolds). Thesis Statement I’m sure at one point or another in life we have all been faced with a similar situation. Purpose Statement â€Å"The Breakfast Club† provides us with many unique displays of howRead MoreDont Worry About Those That Play Video Games, Be Cautious of Those Who Dont Play1948 Words   |  8 Pages90’s that saw video game console featuring violence in games being played at home. These consoles provided juveniles, the most likely to game, with a safety valve to release their emotions. Catharsis does not only provide for a safety valve for criminal violence but sexuality as well. Pornography is often seen as evil and immoral. Many believe that watching pornography leads one to perform illegal sexual acts. The fact is that pornography does a lot of good, aside from providing for thousands ofRead More Anti Social Disorder Essay2567 Words   |  11 PagesPersonality Disorder is found in as much as 75% of the prison population. Alcohol is a contributing cause or consequence of being antisocial. People that are both antisocial and alcoholic are prone to violent behavior. Not every antisocial becomes a criminal. An antisocial persons disorder peaks between the ages of 24 and 44 and drops off sharply after that. After the age of 30 the sociopath fights less and performs less crime but the illness can persist into the ages of between 60 and 70 but after

Autism Spectrum, Asperger, And Pervasive Development Disorder

The autism spectrum consists of three main disorders, autism, Asperger s, and pervasive development disorder not otherwise specified (PDD-NOS). One issue regarding disorders on the autism spectrum is the minimal research funding for them. While treatable diseases are heavily studied due to the search for a cure, the disorders on the autism spectrum cannot be treated. The complication of limited funding is that people are not dealing with ASD (autism spectrum disorder) correctly, which worsens the situation for affected people. Further financing is needed to educate people on how to handle and deal with disorders such as these. Individuals on the autism spectrum have to live with the disorder for the entirety of their lives, and when†¦show more content†¦A study done on the reliance of proprioception and atypical visuo-tactile temporal binding describes an experiment testing a child’s ability to recognize the difference between a faux hand and their own. Proprioception is how one recognizes their bodily functions and personal control, while visuo-tactile temporal binding is the recognition of the body itself. The psychology students that administered the study concluded afterwards that there is a lack of visuo-tactile temporal binding in people with autism. With this information, psychologists could work towards the development of new types of therapy focused on expanding the visuo-tactile temporal binding of individuals with this disorder (Greenfield). The strengthening of social aptitude in people with autism was explored through an acting seminar in Ohio, hosted by a highly regarded psychologist, Kelly Hunter. People from the area were invited to attend the seminar to become further aware of the social dysfunction in people with autism. By working on facial expressions, Hunter was helping the autism community learn how to recognize and use social cues in a standard environment. If more people become willing to take time such as this to enhance their knowledge on autism, our society could possibly fund new research projects to better understand individuals with autism (Makin). A science journalist named

Fundamentals in Management

Question: Discuss about theFundamentals in Management. Answer: Henri Fayol's Universal Principles of Management and Practices within the Context of Events Management Event management is concerned with the creation, planning and development of large scale festivals, ceremonies, parties or conventions. This article aims to link Henry Fayol principles and its application in event management (Mallen and Adams 2013). Event management involves a large number of people such as technicians, decorators, logistic managers and various others. Following the division of labour principle, the people are allocated the work they specialize in. For example, the decorators involve in managing the decorations, technicians handle the lighting and electricity and various others. Further, the event manager or planner has complete authority over the event. He gives orders to the different workers and tracks their performance. The workers of the event management team maintain discipline as there is effective supervision (Rojek 2012). The event managers may give reward if the workers do their job well. There is unity of command and the event director handles all the co-ordinators for programme, venue, promotions, merchandise or any other relevant person. Every event has unit of direction as the individual objectives are linked with the main goal. Every co-ordinator or worker of the event works to make the event succ essful that are described in the plan of action. The success of an event is necessary as it comprises of detailed management of multiple aspects. A lot of financial, human and technical resources are involved in every event. Therefore, the workers of the event must not put their individual interests before the group (Del Mar and Collons 2013). The satisfaction of workers at the event depends on the remuneration received by them. Both financial incentives such as compensation or bonus and non-financial incentives such as appreciation or credits are critical for the workers. Every worker at the event expects to be rewarded for their efforts. As there are different activities and components involved in event management, there needs to be a perfect balance between the decision making by the event manager and the decisions made by employees. The tactical or operational issues that can be handled by the workers can be made by them. However, significant decisions need to be made by the event manager. The event workers know where they stand in the area of authority thereby establishing a scalar chain. Every event has many components and the elements need to be in order. The right resources are required at the right time so that things can function well. The event director or manager must be fair to the workers at all times. Every employee deserves and expects to be treated fairly and respectfully. As events are held for different people or clientele, the director may strive to stabilize the tenure of the people in the event. Moreover, the employees must be given adequate freedom so that they can carry out plans and make decisions as necessary to conduct event successfully. No event can be successful without unity and team spirit and event director is responsible for developing morale among them (Bowdin et al. 2012). Therefore, the above fourteen principles can be used to manage event successfully. References Bowdin, G., Allen, J., Harris, R., McDonnell, I. and O'Toole, W., 2012.Events Management. 1st ed. Hoboken: Taylor and Francis. Del Mar, D. and Collons, R., 2013.Classics in scientific management. 1st ed. University: University of Alabama Press. Mallen, C. and Adams, L., 2013.Event management in sport, recreation and tourism. 1st ed. London: Routledge. Rojek, C., 2012. Global Event Management: a critique.Leisure Studies, 33(1), pp.32-47.

The Economic Cost of Climate Change Effects

Introduction Climate change refers to a lasting and significant change in the statistical distribution of weather patterns. This can occur over a long period of time, from decades to millions of years (Parry 2007). Although climate change may affect a specific region, on the other hand, it can also affect the entire globe.Advertising We will write a custom essay sample on The Economic Cost of Climate Change Effects specifically for you for only $16.05 $11/page Learn More Because the general definition of climate change involves changes in the statistical components of a climate system without taking into account the causes of such changes, changes in climate over a short period of time (such as several decades, like in the case of El Nino) does not constitute climate change. The complex interconnection between water resources, climate, socio-economic and biophysical systems means that anytime one of these components encounters a change, it affects the ot her elements (Pongiglione 2011). There is enough compelling evidence in literature to support the claim that climate change is a real threat to the very survival of human race. Accordingly, the current essay endeavors to answer the question, is climate change the most serious threat facing humankind? In this regard, the essay shall attempt to examine the economic cost associated with the effects of climate change, and the deaths attributed to this phenomenon. Is climate change the most serious threat facing humankind? Climate change is now widely regarded as the biggest challenge facing the human race. Increased frequent droughts, melting glaciers, rising temperatures, and flooding, is enough evidence that the challenge of climate change to human kind is now a reality (Dykstra 2006). Future generations are faced with colossal risks thanks to climate change and for this reason, there is need to ensure that we take urgent action to contain climate change. A lot of resources have been directed towards the running of programs meant to create awareness about the effects of climate change so that people may change their behavior and adapt methods that will result in sustainable management of natural resources. This is aimed at slowing down the impact of climate change (Dykstra 2006).Advertising Looking for essay on environmental studies? Let's see if we can help you! Get your first paper with 15% OFF Learn More However, besides climate change, we are likely to be faced other major environmental threats in the years ahead. Other than contributing to the global environmental change, climate change is also regarded as a key component of the intertwined and complex ecosystem. As such, a number of key environmental problems and strong inter- linkages between climate changes will be the main issues facing the next generation. We also need to remember that climate change has had a significant influence on biodiversity and consequently, the loss in biodiversit y, thereby impacting greatly on climate change. Changes in droughts, rainfall patterns and droughts all combine to cause land degradation such as desertification, soil erosion, and deteriorating soil quality. Once land has been degraded, it tends to release more greenhouse gases and carbon into the atmosphere. This effectively kills the biodiversity. The released gases may sequester carbon and as a result, a feedback loop ensues, thereby intensifying climate change (International Daily Newswire 2006). Climate change may also exacerbate water degradation because it destabilizes ground water tables. Going by the recent scientific evidence, there is more cause for alarm about the impact of climate change on humans than we may suspect. For example, some of the effects of climate change borders on the issues of security agenda: famine, disease, and flooding. This results in unprecedented migrations in areas that are already experiencing high tension. In addition, climate change can resul t in crop-failure and drought, resulting in enhanced competition for water, energy, and food in regions already grappling with limited resources (Dykstra 2006). Also, such regions are likely to experience economic disruptions on a large-scale. The issue of climate change is not just a threat to national security, but to the global security as well since the world is becoming increasingly interdependent and fragile. What this means is that the effects of climate change on region are felt in another region. In the absence of a stable climate, it would be very hard for a country to fight poverty. The Euro barometer pool that was conducted in June 2011 shows that Europeans are convinced that climate change posses a greater danger to humankind that the current global financial crisis (Pongiglione 2011). According to this poll, climate change was ranked as the second greatest threat to the globe and humankind, after poverty.Advertising We will write a custom essay sample on The Econo mic Cost of Climate Change Effects specifically for you for only $16.05 $11/page Learn More 89 percent of those participants who responded to the survey viewed climate change as a â€Å"serious† problem. The seriousness of climate change cannot be underestimated bearing in mind that nobody can claim immunity to its effects. The effects of climate change and climate variability on natural systems and human beings pose grave danger to our intentions to achieve sustainable development and reduce poverty. For this reason, various participants from different countries are called upon to cooperate in ensuring that they reduce the impact of climate change. In recent years, we have experienced a lot of severe weather conditions and natural disasters, and this has disrupted economic activities in the developing and the developed countries and in the process, touched on the lives of millions of people (Pongiglione 2011). A case in point is the Indian Ocean tsun ami that greatly affected the Southeast Asia region. Other examples are the droughts and floods of unimaginable magnitude that have affected different parts of the globe. There is also the issue of the increased intensity of earthquakes in India and Pakistani, as well as the various hurricanes in the Caribbean and North Atlantic regions. What this appears to suggest is that all of us are faced with various risks owing to climate change. As a result of the recent climate change, extreme heat waves have increased by between two and four times the normal ranges. In addition, climate change has increased the intensity and frequency of extreme weather, resulting in an upswing in damages. For example, the natural catastrophes of 2005 are believed to have caused damages to property to the tune of USD 220 billion (Natural Resource Defense Council 2011). Besides property damage, we also need to take into account losses in income of those affected. For example, following the aftermath of Hurr icane Katrina in 2005, the Louisiana State in the United States lost the equivalent of 15 % of its income in the months that followed the tragedy. Every country in the world has to bear the price of global warming. According to new research findings on the United States, in case the country continues with the current trends, the cumulative cost of climate change shall be 3 times higher than its Gross Domestic Product (GDP).Advertising Looking for essay on environmental studies? Let's see if we can help you! Get your first paper with 15% OFF Learn More In this case, real estate losses, energy cost, Hurricane damage and water costs alone will account for 1.8 percent of the country’s GDP by 2100 (Natural Resource Defense Council 2011). What these statistics appear to suggest is that climate change is a real threat to the human race, more than even biological hazards. This is because in the case of biological hazards, they are more likely to affect a specific region, and not the entire globe. However, climate change affects the entire globe. For example, illegal logging of the forest cover in one region will have an effect in another region that depends on this natural resource. Already, the World Health Organisation (WHO) estimates that the effects of climate change results in 150,000 deaths annually. On the other hand, biological hazards are thought to result in 320,000 deaths each year, on a global scale (Safe Work Australia 2011). This is twice the number of annual deaths attributed to climate change. What this appears to suggest is that biological hazards represents a high threat to humankind, although their likelihood of occurrence is quite low. Changes in rainfall and temperature conditions can also influence the patterns of transmission of vector-borne infections and water-borne diseases, including malaria (WHO 2011). Besides causing death, climate change also affect weather patterns. Poor weather patterns cause low food production, resulting in increased cases of malnutrition. Moreover, evidence also shows that if greenhouse gas emissions go unmitigated, they are likely to increase the disease burden in the years to come. In the coming decades, the economic costs of dealing with the effects of climate change will run into billions of dollars and those areas experiencing higher rates of climate change will have a hard time adapting to these conditions (Muller 2008). According to estimates by the United Nations Development Programme, by 2015, we shall require an extra USD 86 billion every year to deal with the effects of climate change (UNDP 2008). Conclusion Climate change has been regarded as the greatest threat facing human kind today. This is because the effects of global climate change threaten the very survival of not just the current human race, but the future generations as well. Besides contributing to an estimated 150,000 deaths annually, climate change is also associated with a loss in biodiversity, land degradation, soil erosion, and deteriorating soil quality. This translates into increased cases of poverty and famine among the global populace. A lot of attention and resources have been set aside to alleviate the effects of climate change because the various governments and the scientific world have recognized that without doing this, our future looks bleak. Reference List Dykstra, J. (2006) Is Climate Change the Greatest Modern Threat Facing Humankind, [Online], Available: http://sciblogs.co.nz/shaken-not-stirred/2011/01/06/climate-change-natural-disasters-and- human-vulnerability/ ( 27Dec. 2011) International Daily Newswire. (2006) Climate heating most serious threat facing  Humanity, [Online], Available: http://www.ens-newswire.com/ens/nov2006/2006-11-06-04.asp (28 Dec. 2011) Natural Resource Defense Council. (2011) The cost of climate change. What we’ll pay if  global warming continues unchecked, [Online], Available: http://www.nrdc.org/globalwarming/cost/contents.asp (28 Dec. 2011) Parry, E. J. ( 2007) The greatest threat to global security: climate change is not merely  an environmental problem, [Online], Available: http://www.un.org/wcm/content/site/chronicle/cache/bypass/home/archive/issues2007/pid/4825?ctnscroll_articleContainerList=1_0ctnlistpagination_article ContainerList=true (27 Dec. 2011) Pongiglione, F. (2011) Climate change and individual decision making: an examination  of knowledge, risk perception, self-interest and their interplay, [Online], Available http://www.feem.it/userfiles/attach/2011919155484NDL20 11-072.pdf (28 Dec. 2011) Safe Work Australia. (2011) Biological hazards in Australian Workplaces, [Online], Available http://safeworkaustralia.gov.au/AboutSafeWorkAustralia/WhatWeDo/Media/Documents/2011%20Media%20Releases/MR210311NHEWS_Biological_Hazards.pdf (28 Dec. 2011) UNDP. (2008) Human development report 2007/2008. Fighting climate change: human  solidarity in a divided world, [Online], Available http://hdr.undp.org/en/media/HDR_20072008_Summary_English.pdf (28 Dec. 2011) WHO. (2011) Climate change, [Online], Available http://www.who.int/heli/risks/climate/climatechange/en/ (28 Dec. 2011) This essay on The Economic Cost of Climate Change Effects was written and submitted by user Barbara Abbott to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Famous Picasso Quotes essays

Famous Picasso Quotes essays Printed in Ashton_Picasso on Art: A Selection of Views_ (Da Capo Press Inc., 1972), 51-53 In Picasso on Art a section is dedicated to Picassos views on those who imitated him and those that he imitated. My of his quotes show that he believed in the art of copying for himself as well as others. What does it mean, says Picasso, for a painter to paint in the manner of So-and -So or to actually imitate someone else? Whats wrong with that? On the contrary, its a good idea. You should constantly try to paint like someone else. But the thing is, you cant! You would like to. You try. But it turns out to be a botch...and its at the very moment you make a botch of it that youre yourself. (Parmelin, When reading this quote any artist would realize the importance of imitating. It is the realization that in order to make a work ones own he must first try to replicate a master, which, according to Picasso is a false hope. At the moment the imitator makes a mess of his replication, it is when he comes into his own as an artist. He has taken the work of another and made it his own. Another quote on Imitators: Ha! exclaimed Picasso, do you think I paint for those people at the Rotonde?... Its too bad if theyre still there, let them walk in their own shit. Since I now have All right! Disciples if you like. But disciples be damned. Its not interesting. Its only the masters that matter. Those who create. And they dont even turn around when you piss on their heels... (Georges-Michel, 1954, pages 94-95) In the beginning of this quote Picasso buys into the old saying that imitation is the greatest form of flattery. Now that he has this glory he paints only for himse ...

Chocolat by Joanne Harris and The Edible Woman by Margaret Atwood Discussing the Relations Between Food and Family, Friends, and Comminity

Chocolat by Joanne Harris and The Edible Woman by Margaret Atwood Discussing the Relations Between Food and Family, Friends, and Comminity Both stories under consideration – Chocolat by Joanne Harris and The Edible Woman by Margaret Atwood – disclose the primary importance of food as measurement of character’s thoughts, emotions, and feelings. Hence, food is the main amplifier and triggering point in family relations, specifically in relations between a man and a woman.Advertising We will write a custom essay sample on Chocolat by Joanne Harris and The Edible Woman by Margaret Atwood: Discussing the Relations Between Food and Family, Friends, and Comminity specifically for you for only $16.05 $11/page Learn More In both novels, food serves as means for breaking conventional norms in society and for distorting the main underpinnings of stereotypical thinking. However, there are some substantial discrepancies in perceiving the role food and its relation to human relations and society. Particularly, the novel Chocolat by Joanne Harris presents food as a symbol of temptation an d desire which brings a splash of color and luxury to the town. Food serves to provoke feelings and helps villagers to evade from routine. In contrast, Atwood presents food as the purpose for analyzing human’s negative qualities and emphasizes consumerist tendencies in the novel. The main heroine, hence, is more absorbed with existential problems when identifying herself with edible commodity. Both novels present food as an indicator of gender roles and sexuality. However, these considerations are presented in various connotations. Hence, in Chocolat, confectionary symbolizes the revival of sexuality and gender considerations. The main heroine, Vianne Rocher, a chocolate maker, is presented in apposition to Francis Reynaud, a priest who is trying to suppress human fleshly desires and who impels the villagers to keep Lent (Harris 10). However, Vianne’s mysterious appearance in the village revives the celebration of taste and imbues people with sense of life. In this reg ard, food is associated as a gift of love and understanding. It helps people re-evaluate their positions in society. In Atwood’s novel The Edible Woman, food serves to reject gender roles. In particular, Marian refuses to eat because she is afraid of the responsibilities of being a woman. Marians perceives everything through the prism of consumption. So, when she describes Peter’s apartment she assimilates all details of the rooms through food and related notions such as â€Å"assimilation† and â€Å"digestion† (Atwood 36). In the same way, she refers to society that similarly processes women and converts them into more â€Å"digestible† forms. In this regard, Marian’s refusal is viewed as a protest to be assimilated and digested by domesticity. Nevertheless, despite the discrepancies presented in both works, they still present gender and identity crisis.Advertising Looking for essay on comparative literature? Let's see if we can hel p you! Get your first paper with 15% OFF Learn More In both novels, food personified character’s thoughts, judgments, and needs, but differently. Hence, Harris’s protagonists, Vianne Rocher perceives life as being full of colors, bright impressions where chocolate is one of means for imbuing mere existence with unforgettable moments (Harris 78). For the heroine, food allows to fill the life with taste, smell, and sense and revive desire to live and love. In this regard, symbolizes temptation, desire, and love. It is not surprising that the writer describes the events during the Lent when people should reconcile their human desires. Unlike Chocolat, Atwood introduces food to emphasize that everything in out world is subjected to reason and people look at each other as a â€Å"perfect† or â€Å"irrelevant† match (Atwood 39). Therefore, the cake woman baked in the end of the novel discloses rationalist and consumerist tendencies in relations within a community and between people. In the same way, Marians associates her body with food and divides society into predators and preys. Through rejecting her social and gender roles, Marian refuses to become a member of the society because the fear of being eaten and assimilated. She, thus, alienates from her female nature and places herself apart form the process of maturation and becoming a woman. Chocolat and The Edible Woman present various philosophical interpretations of food. In particular, Joanne Harris puts forward a solely idealistic view on food that serve as means of inspirations and enrichment of social life. Being a good example of magic realism, the novel provides unconventional approaches to describing the role of food in society. The food, thus, is a symbol of revived spirituality that provides motivation to resolve conflicts and establish new relationships. In this regard, the shop opened by Vianne is associated with something idealistic and even mysterious. In this shop, the villagers can find â€Å"the right† chocolate for healing their broken hearts and for solving their spiritual and amorous affairs. The shop â€Å"opens in a such small village: there is a strict code of behavior governing such situations, and people are reserved† (Harris 18). In contrast to Harris’s vision of food, Atwood’s novel presents food in negative connotation. In particular, food personifies reason, pragmatics, and consumerism. In this regard, Marians is obsessed with her materialistic view on human relations. She denounces the established norms of relations between a man and a woman that are originally dictated by nature and morale. In conclusion, it should be emphasized, that both literary works provide completely opposed views on the role of food in society and in family relations. The role of food can be explicitly viewed through the authors’ description of gender roles in society, characters’ needs, goals, and ou tlooks on life, and philosophical concepts introduced.Advertising We will write a custom essay sample on Chocolat by Joanne Harris and The Edible Woman by Margaret Atwood: Discussing the Relations Between Food and Family, Friends, and Comminity specifically for you for only $16.05 $11/page Learn More Hence, Chocolat is a novel, which belongs to the stream of magical realism, describes how Vianne’s confections change lives of the villagers and improve family relations. The Edible Woman, however, is fully opposed to Harris’s ideas because food is presented a means for describing and emphasizing Marian’s consumerist outlook on human relations and society in general. Atwood, Margaret. The Edible Woman. US: McClelland Stewart, 1999. Print. Harris, Joanne. Chocolat. UK: Doubleday, 1999. Print.

Newspaper Industry Analysis Essay Example | Topics and Well Written Essays - 2000 words

Newspaper Industry Analysis - Essay Example However, the effects of the internet are variant and do not affect the Indian newspaper industry and other developing economies. Table of Contents Introduction 5 Findings 6 Description and Benefits of PEST Analysis 6 PEST Analysis for the Newspaper Industry in the Developed Economies 7 Political Factors 7 Economic Factors 7 Social  Factors 8 Technological Factors 9 The Meaning of the PEST Analysis for the Newspaper Industry 9 SWOT Analysis of the Guardian 10 Strengths 10 Weaknesses 10 Opportunities 11 Threats 11 Describe Lewin’s Field Force Analysis 11 Field Force Analysis for the newspaper industry in the developed world concerning the use of the internet 12 Driving Forces 12 Restraining Forces 12 Recommendations to Reduce the Strength of the Obstacles 12 The Indian Newspaper Industry 13 Conclusion 13 References 15 Introduction In the developed economies, the newspaper industry is going through a period of change. Yet whilst the industry is going through a period of change in the developed economies, in other economies such as India the story is different. The modern newspaper industry is facing structural challenges and fundamental transformations where they experience a long-term decline in circulation volume in paid titles as advertisers move to modern means of advertising. As such, newspaper publishers across the globe are facing a decline in: Newsprint prices Advertising revenues Titles Circulation Notably, the innovation and adoption of the internet derive the greatest losses to the newspapers where in developed economies circulation has been falling for a long term (PricewaterhouseCoopers 2009, p. 9). However, in other countries like India, newspaper sales are rising (Mallet 2013, p. 1). Notably, most young people are spending most of their time in the internet where they get the news online instead of reading newspapers (The Economist Newspaper Limited 2006, p. 1). Although, newspapers are yet to shut down in large numbers, we can expect that in the near future, most of the largest newspapers will close business especially in America. Nevertheless, the newspaper publishers are still trying to remain afloat and reduce operational costs by: Spending less on journalism Investing in free daily papers Trying to attract younger readers Trying to create new businesses on- and offline Raising the price of their subscriptions and news-stand copies The Guardian is a British national daily newspaper, which started publishing in 1821. The Guardian has grown to a national paper that deals with a complex organisational structure and international multimedia and web presence (Guardian News and Media Limited 2013, p. 1). Indeed, it is one of the world's best-selling international weekly newspapers, which provides relevant and updated information on international news, politics, entertainment, culture, and comment (Guardian News and Media Limited 2013, p. 1). More than 200,000 people in over 100 countries read the Guardian Weekly (Guardi an News and Media Limited 2013, p. 1). To analyze the position of the newspaper industry in the current scenario, I will use the PEST analysis and Lewin’s Field Force Analysis. I will also use the SWOT analysis to analyze the British newspaper The Guardian. Findings Description and Benefits of PEST Analysis The PEST analysis will refer to the analysis of macro-environmental factors that influence the newspaper industry which include: Political Economic Social Technological analysis The PEST

Performance report Essay Example | Topics and Well Written Essays - 1000 words

Performance report - Essay Example This was a great place to be because it was luxurious as a result of perfect world class music playing. Masekela’s performance had a resounding message of heightened global awareness and social justice. This piece of the message was directed to the general community as it touched more on social movements that empower people. His music laid the message to different states to consider social justice before indulging into atrocities that endanger their citizens and the neighboring countries. The musicians presence indicated there will to entertain while at the same time passing information that is embedded in their lyrics. The audiences too were present to get entertained and get involved as the music progressed on. The musicians were professionals who were paid at the end of the concert for their services. The audience came to this event because it was an organized function that was to attract clients who love music. The event was scheduled to occur on Tuesday, March 25, 2014 at 7:30pm at SFJAZZ center. Guests were to pay $ 30 in advance or $ 35 at the door (â€Å"SFJAZZ† 1). Masekela’s music can be associated with the events that occurred in South Africa due to apartheid. At the age of 14 years, he had learnt to play a trumpet that he was given by Archbishop Huddleston. He, together with some youths who got interested in playing the instruments formed a band known as the Huddleston Jazz Band. His music had the experiences that they exhibited due to slavery and apartheid. Most people were touched by them because they underwent similar problems. Masekelas music traverses different races and gender. He has audiences ranging from children aged 10 years to old men of different ages. All kinds of people come to see him perform (Masekela 1). Masekela’s music band consists of him as a vocalist and a flugelhorn. Cameron, John plays the guitar while Randal Skippers plays the keyboard.

Stranger than fiction Essay Example for Free

Stranger than fiction Essay In the film ‘Stranger than fiction’ by Mark Fortster, the director portrays the issue of time and how it has affected the protagonist who is Harold Crick. Harold Crick is an IRS agent who lives a ‘life of solitude’ and monotony. Harold Crick lives a calculated life timed to perfection by his wrist watch. This lasted for 12 years until one regular Wednesday when he hears the voice of Karen Eiffel narrating his life. The issue of time pays such a vital role in stranger than fiction and is shown right at the start of the film but is most notably noticed when his wrist watch shuts down and leads to his ‘imminent death’. During the opening scene of the film we are introduced to Harold Crick who is described as a man of ‘infinite numbers’ and ‘endless calculations’ but also shows the importance of time. The director uses an extreme wide shot of earth zooming onto Harold’s wrist watch to portray the idea of the issue of time. The opening scene sets the scene throughout the movie. The significance of the extreme wide shot zooming onto Harold’s wrist watch is that it acts as Harold’s companion and is seen as his way to make the most out of his time. This shows how the issue of time is affecting Harold’s life even though he doesn’t know it his mundane lifestyle is only breached when the announces in a 3rd person omniscience view that his ‘seeming innocuous decision would lead to his imminent death’ when he starts to live his life to the fullest before in time he dies. The wrist watch is a very important motif throughout the movie. The wrist watch is given a persona and quote ‘his wristwatch thought it made his neck look fat but said nothing’. The wristwatch could be seen as Harold’s self-conscious but also portrays the issue of time throughout the movie. This is evident from the start of the film that it is important because of the extreme wide shot zooming onto the watch which suggests this. The watch is portrayed as the issue of time for Harold which he has relied on for 12 years but ironically cause his death. Throughout the film the director uses a narrator to portray Harold Crick’s life in a 3rd person omniscience view. This is important because it gives us an understanding of Harold’s life but also helps Harold leave his mundane lifestyle and live his life by playing guitar and dating Ana Pascal. The narrator, Karen Eiffel is known for killing her main characters so the issue of time. Because of this Harold has to try find Karen Eiffel and try to stop her from killing him. This issue of time helps Harold try new stuff and helps him have a better social life by staying with Dave and dating Ana which helps him find a new man hidden inside of him. The narrator sparks a revival in his life which he does not time every second but lives his life. During the movie ‘Stranger than Fiction’ by Mark Forster the use of extreme wide shots, motifs and a narrator helps to portray the idea of the issue of time. At the end of the movie Karen Eiffel says to Professor Jules Hilbert â€Å"A man that knows he is going to die and dies willingly, isn’t that the kind of man you want to live† shows that the issue of time didn’t shape the man, the man shaped the issue of time. The Book Thief During the novel ‘The Book Thief ‘by Markus Zusak, the Author portrays the power of words through a 10 year old girl. This girl is Leisel Meiminger a girl living in Nazi Germany who has a love of words. Leisel saw a lot as a 10 year old. She saw her brother die right I front of her, her mother abandoned her and she fell in love with words and learnt the power of words. That year she also met her foster parents Hans and Rosa Huberman. For Leisel her next 4 years are the most important of her life where she reads 14 books, her family hides a Jew and Molching, Germany gets bombed. Leisel as she gets older use words for good and bad. During her first months on Himmel Street her papa taught her how to read and write. These midnight lessons helped her to understand words. The words that she first fell in love with were the words of the fuhrer. This is shown during Leisel’s dream on the train quote â€Å"She was listening contentedly to the torrent of words that as spilling from his mouth. His sentences glowed in the light†. This dream shows how positively she views the fuhrer and shows how he had miss used words by using propaganda and now Leisel was in favor of Hitler. As Leisel matures she learns how Hitler had misused the power of words and she announces ‘’ I hate Hitler’’ this quote shows how her opinion has changed. During the bombings in 1943 Leisel learns how words can be used to calm others down. Whilst in the bomb shelter she reads her books which consequently calms everyone down which make them forget they are getting bombed. Even though she uses words for good she also uses them for bad. Her mama 2, Rosa Huberman to makes ends meet she does the washing and ironing for the rich people living in Molching. Whilst delivering and picking up washing she falls in love with the mayor’s wife’s library here she reads. This is not a relationship based on speaking it is a relationship based on words. On the day there last washing and ironing client fired them (The mayor) Leisel fires a torrent of words at the mayor’s wife â€Å"It’s about time†¦ that you do your own stinking washing anyway. It’s about time you faced the fact that your son is dead. He got killed† These words shows that even good people can misuse the power of words. Even though she did use them poorly she helped Ilsa Hermann sort her life out and get over the death of her son. The ideas of the power of words portrayed by Markus Zusak is still important today because they can still hurt people or heal people. Today people use words to gain power over people. Some are for good like the pope or your school principle but some are for bad like Mussolini or Hitler. Words are as powerful now as they were then but people now have more words and more ways of distributing there evil ways with words but in society there are still people like Leisel doing good with words. In the Novel ‘’The Book Thief’’ the author Markus Zusak portrays the idea of the power of words through a 10 year old girl living Nazi Germany named Leisel Meiminger. Leisel learns that words can be used for good and evil. She says â€Å"I have loved words and I have hated them but I hope I have made them right†

Do Prisons Rehabilitate? Essay -- essays research papers

Do Prisons Rehabilitate? In this essay, I shall be focusing on the whether or Prisons rehabilitate offenders. I will do this by focusing mainly on the Prison Service in England & Wales, the reason for this, being that the data and statistics for England & Wales are easier to obtain than that of other countries. The main information I will be referring to will be the rates of conviction, types of imprisonment, types of non-custodial sentences. Also I will explore some of the current methods of offender rehabilitation. Her Majesty’s Prison Service is composed of two main types of prisons, they are open and closed prisons. Following the Mountbatten Report (1965) Prisoners were placed into security categories, ranging from category A (high risk prisoner - escape would pose a serious risk to the public or state) to category D (low risk prisoner - can be trusted in open prison conditions). Prisons have four major purposes, they are; retribution, incapacitation, deterrence and rehabilitation. Retribution means punishment for crimes against society. Prisons serve to deprive criminals of their freedom is a way of making them pay a debt to society for their crimes. Incapacitation refers to the removal of criminals from society so that they can no longer harm innocent people. Deterrence means the prevention of future crime, it is hoped that bye imprisoning a criminal, it deters them from committing the crime again and also deters others from committing crime. Rehabilitation refers to activities designed to change criminals into law abiding citizens, and may include providing educational courses in prison, teaching job skills and offering counselling with a psychologist or social worker. Over many years the focus of the prison service has switched between the four purposes, therefore at different times in history the importance of rehabilitation has fluctuated. â€Å"Her Majesty’s Prison Service serves the public by keeping in custody those committed by the courts. Our duty is to look after them with humanity and help them lead law-abiding and useful lives in custody and after release.† http://www.hmprisonservice.gov.uk/lrgtxt.asp The above statement of purpose is that of Her Majesty’s Prison Service. As can be seen from the statement, there seems to be a focus on incapacitation and rehabilitation. Over many years, people’s attitude towards how to deal with pr... ...are often sentenced when nothing else has worked and in effect the system has given up. The prison service has no control over the prisoners that they take in, and therefore as the offenders stay in custody is forced rehabilitation will not be effective unless the offender wants to be rehabilitated. REFERENCES Internet Sites All of the below listed sites were last accessed on 10/12/2002 http://www.dfes.gov.uk/prisonerlearning/init_p.cfm?ID=13 http://www.dfes.gov.uk/prisonerlearning/init_p.cfm?ID=17 http://www.guardian.co.uk/prisons/story/0,7369,747482,00.html http://www.hmprisonservice.gov.uk/lrgtxt.asp http://www.hmprisonservice.gov.uk/news/newstext.asp?272 http://www.homeoffice.gov.uk/prishist.htm http://society.guardian.co.uk/mentalhealth/story/0,8150,682850,00.html http://www.learn.co.uk/yvote/debates/crimeprisonpro.htm http://www.socialexclusionunit.gov.uk/publications/reports/html/Reducing_Re-offending/chap ter_one.htm http://www.socialexclusionunit.gov.uk/publications/reports/html/Reducing_Re-offending/chap ter_two.htm http://www.socialexclusionunit.gov.uk/publications/reports/html/Reducing_Re-offending/chap ter_five.htm http://www.stoptheaca.org/purpose.html

Compare the poems for childhood and parenting

Wordsworth present his views on childhood and parenting, in many ways such as language, structure and form. He portrays children as the epitome of innocence while he depicts adults as the essence of experience. His poems had set the foundations of childhood and parenting. The three main poems that show this are: The Idiot Boy, We are Seven and Anecdote for Fathers. Wordsworth uses The Idiot Boy to ask the reader two questions. The first regards the happenings of his imagination especially what happened at night and the second regards of his imaginative adventures. Wordsworth does this intentionally, to show that children use their imagination to keep themselves occupied, also he might have wanted to show that their imagination was one of the keys to a hopeful future or their personality. Wordsworth explores different states of mind of both the mother and the son. The mother is shown through the language used. She experiences a range of emotions: overconfidence, doubt, fear and anxiety. However, when we compare her to her son, who is mentally disabled he remains joyful, innocent, imaginative and closer to nature than even his mother he remains unperturbed. The rhyming scheme is first established after the 1st verse, abccb, it adds pace and suspense and it underpins a sense of comedy. Wordsworth doesn't only use this rhyming scheme to add a sense of comedy, but it is like a nursery rhyme, so it can be enjoyable and understandable to everyone. Wordsworth portrays the mother as someone who is caring, also someone Wordsworth would trust as she would protect her loved one. The language of the poem is very positive as Wordsworth uses words such as â€Å"glee† and â€Å"merry†. These adjectives give a sense of hope and respect towards Johnny. Therefore Wordsworth wants to portray children as a pure being, someone you must not tarnish with logic or even education, as they will learn their knowledge from the best teacher; imagination or nature. Another poem, where the readers see Wordsworth conveying his views on childhood and parenting is in We are Seven, this poem is slightly different compared to the other Wordsworth poems, as we see two perspectives on death, one by the little girl and another by the ignorant narrator who could be a father, at first until he is taught by the little girl. It is structured in four sections, Verses 1-3- are about the girl and her landscape, verses 4-9- are outlining her family background and her response to the narrator's enquiry. Verses 10-15 are a filling out of her enigmatic reply about her life and the death of her siblings. The stand-off between these two is polarised and entrenched positions. Wordsworth uses his language, to make the girl and the narrator take a different viewpoint on death, the girl's language is obviously taken from the mother and it is euphemistic: â€Å"released from her pain† and â€Å"[John] was forced to let go†. This conveys the pain the little girl had to suffer; she is trying to ease her pain and trying to make the reader suffer less. Wordsworth is showing that children are knowledgeable. However, she does not like the fact of death at all, as it saddens her. She still keeps the memory of her loved ones, which is only seen in children rather than adults. Wordsworth deceptively uses simple approach in language and form, the poet has suggested that we can share and accept the mystery of this young's girl view. Wordsworth makes this poem more like a nursery one with the use of internal rhyming such as â€Å"green† and â€Å"seen†. It is written in quatrains consisting of 3 lines of iambic tetrameter and a final line which is an iambic trimester, the mood is a sing-song. This makes the poem more towards the child and Wordsworth is trying to present her as a strong character. He portrays the narrator as a preacher, something Romantics hated. As he tries to force his religious teachings upon everyone, however the roles are swapped, the little girl is teaching him, that he must care about everyone but especially children, as they are all individuals, who should not be ruined by logic and rationality. Like We are Seven, Anecdote for Fathers explores the nature of wisdom in children and adults. Similarly it is written in quatrains with 3 iambic tetrameters and a final iambic trimester, rhyming abab. It also, like We are Seven, encourages us to view the father ironically and to see his interrogation of his son, something initiated â€Å"in very idleness†, as an adult indulgence, either to fill a moment or to selfishly focus on his own sentiments and emotions. Even though the boy responds illogically, it portrays to us the feelings that Wordsworth might have had during his childhood, as the child doesn't know how to respond to the father it's quite difficult for him. The boy is suffering due to his father's alteration of mood or his complex emotions that are unknown to the child. The poem contrasts the cynicism and selfishness of the father with the physical and mental purity of the child. Time is meaningless anyway to a child's short existence and the poem illustrates how children are corrupted by society and adults. Wordsworth is implying that we should not force logic and rationality on our children, as we must respect their feelings: we are not all the same and that is the key to the mystery and beauty of life. In the last verse it can be seen that the father is the ‘child of the man'. The child can be seen as a symbol of nature, which is common in the three poems of Wordsworth. Overall it can be said, that Wordsworth sees a cynical point of view towards parents, but not towards the mother. It can be also said that the narrator and the father are both male, he could be seen as quite anti-male. He sees children as someone we must delicately take care, as they are our future's generation and happiness.

Middle Childhood Essay

Parents who are firm and less critical helped their children shape their unique self confidence from middle childhood to adulthood. If asked what was the best yeas in your life span you may consider those times when you were mischievous in your childhood days. It may even take you back to the adolescent days when you were in junior high and you thought that you had all friends and was in the best groups in school. These are just some of the areas that you may consider. In this paper we will review the time between middle childhood to adolescence touching on the effects of functional and dysfunctional family dynamics on development look at the positive and negative impact of peers and changes in peer relations from middle childhood to adolescence. Examine additional pressures faced in adolescence compared to middle childhood and discuss the development of moral values from middle childhood into adolescence. Functional and Dysfunction  In my evaluation of the effect of a functional and dysfunctional family dynamics and development it is recognized the effects family and chosen role models have is fundamental to individual development. Dysfunctional or psychologically unhealthy families inherit or develop negative roles or defense mechanisms where people are trapped in. These are demonstrated at times when under pressure or a crisis situation where our defense mechanisms become effective. At the same time functional or healthy families that foster positive development where trust, love and honest, open relationships thrive. Dysfunctional families produce insecurities and normal development may not happen and at times be stopped. Members of the family commonly one or more will have some problem that affects the rest of the family. Things like abuse, neglect, alcohol are some of the disorders. In most families there are some that are healthy people that compensate for the falling of the people around them and make their lives better or functional. Peer Relations The positive and negative impact of peers and changes in peer relations from middle childhood to adolescence has an influence on children. Attention has focused considerably on peer relationships and friendships from childhood and adolescence. Experiences with children’s peers are critical in the development of adaptive and adaptive behaviors throughout child hood and adolescence. Disturbances in peer relationships are common reasons for referrals to children’s mental health clinics (Achenbach & Edelbrock, 1981). Because of the developmental impact of the children, peer difficulties are assessed and addressed the more opportunity there is to set troubled children on the right track. The different tests approaches give different results on the children’s peer relations and sociability. In their early adolescence, children will be reluctance to be observed, especially in school room settings. Several researchers have relied on structured laboratory tasks for observing adolescents (e. g. Connolly & McNelles, 1995; Dishion, Andrews, & Crosby, 1995). In the end the final analysis will provided the fullest picture of children’s social well being and direction for understanding positive peer relations. Additional Pressures The additional pressures that are faced in adolescences compared to middle childhood are pretty similar. There are pressures that can influences teens as well as children’s dress, the music they listen to and their behavior. As teen the behaviors are things like drugs, cigarettes, and sex. A lot of satiations come from cliques of friends that are the same age. It can start in early childhood with kids getting other kids to do what they want to do. Then as they go though the preteen and teen years pressures intensify. Once in middle and high school adolescents deal with peer pressure regularly. It said this how they learn to get along with others of their own age group and become independent. Most adolescence gives in to peer pressure so they can be liked or fit in to certain groups. This is so they won’t be made fun of for not getting with the rest of the kids in the group. There are times that the kids get involved because they want do something different that everyone else may be doing. This is somewhat common with childhood children but at this age if they get bored with it they will walk away from those situations and do something diffent. Moral Values The development of moral values from middle childhood into adolescence can be a changellage. In the middle childhood stage the children are told that there are rules and they have to be followed and because of that the children follow the rules. When it comes to adolescences they explain that rules are to be followed this way everyone will play the game demonstration that as their moral development occurs and children began to know the greater of good. When we are young we follow the rules to avoid the consequences, but as older kids they want to know what is in it for me mentality, and then only do what is needed to be able to get something from it. Experts differ in their own opinion as to how moral compass is developed, but all agree that it’s an important rite as children grow, evolve and take their place as a member of society. Conclusion In conclusion we review the changes that occur during middle child hood and adolescence concerning family and peer relationships, and how they might influence future development. Parents have the ability to be warm and responsive and at the same time be firm and provide consistent supervision. Being accepted is one of the biggest elements in a parent-child relationship. Giving praise being involved and showing concern all play a part in a Childs self-esteem and social adjustment. Parents need to encourage their children by soliciting their opinion or self encouraging self expression. A child needs support and encouragement and parents need to understand that, as well as rules and expectations.

Piggy Lord of the Flies Essays

Piggy Lord of the Flies Essays Piggy Lord of the Flies Paper Piggy Lord of the Flies Paper Essay Topic: Literature Lord of the flies is a novel about a group of boys who crash land on a island and are left to fend for themselves. Piggy is a fat boy who wears thick spectacles. Piggy lives with his aunty and has asthma. Piggy is a clever, cautious and rational thinking boy. Piggy is very cautious he admits to Ralph that he can not swim he says I cant swim I wasnt allowed, my asthma, my aunty wouldnt let me, blow on account of my asthma. This shows that piggy is very cautious about entering the water and does not on account of his asthma. Also this quotation shows that piggy is very attached to his aunty. When the other boys find out that Piggy has asthma they pick up on that straight away and use it against Piggy Ralph said, Sucks to your ass-mar. Piggy is a very clever boy the book states that Piggy was no chief, but Piggy for all his ludicrous body, had the brains. This shows that although Piggy is fat he is the only one that can think logically and sensibly. Piggy says, We ought to have a meeting this also shows that piggy is thinking sensibly. This combination between this physical appearance and his brains does not make Piggy very popular as he is also an easy target. The other boy on the island most of all Jack dislike Piggy, they call him fat and discriminate Piggy as he is physically different. Ralph is the only one on the island that finally appreciates Piggys intelligence. At first Ralph thought in the same way as the others but in the end changed his mind and realised that he was the only intelligent one on the island. Piggy is a victim, Piggy chooses to make himself a victim. He stood outside the circle of boys. He chooses to exclude himself from the other boys as he strongly believes that he is different not just because he is physically different but mentally too. He feels different because all the other boys make fun of him an do not include him in what they are doing. The other boys are having fun making a tribe, swimming and hunting, but on the other hand Piggy knows that it is more important to survive first to make shelters and have civilised society inlike Jack who like chaos. So Piggy omits himself from the group as he feels that he is better than the rest. So not only Piggy chooses to reject himself but also Jack and the others do too they call him names and treats him badly like when they stole his glasses, which is why he is a victim. Jack is very weak on the island he cant cope with order he hates it because he likes every think to be chaotic. He also loves power he said I ought to be chief he said with simple arrogance. When Jack singles out Piggy it makes him feel good about himself it makes him feel powerful he only picks on Piggy because he is different amd can not stick up for himself. Jack knows that he is an easy target. I feel Piggy is an important character in the novel as Piggy is the only one with the brains and he is the only one except Ralph that thinks about been rescued and about the future. I believe that it is Piggys intelligence helps them to survive but when Piggy died and the conch smashed the symbol for intelligence, order and logic died with him. So there fore Piggy is an important figure in the novel as he help the natural leader Ralph make the vital decisions.

Mass Murder at Babi Yar Ravine

Mass Murder at Babi Yar Ravine Before there were gas chambers, the Nazis used guns to kill Jews and others in large numbers during the Holocaust. Babi Yar, a ravine located just outside of  Kiev, was the site where  the Nazis  murdered approximately 100,000 people. The killing began with a large group on September 29-30, 1941, but continued for months. The German Takeover After the Nazis attacked the Soviet Union on June 22, 1941, they pushed east. By September 19, they had reached Kiev. It was a confusing time for the inhabitants of Kiev. Though a large portion of the population had family either in the Red Army or had evacuated into the interior of the Soviet Union, many inhabitants welcomed the German Armys takeover of Kiev. Many believed the Germans would free them from Stalins oppressive regime. Within days they would see the true face of the invaders. Explosions Looting began immediately. Then the Germans moved into Kievs downtown on Kreshchatik Street. On September 24 - five days after the Germans entered Kiev - a bomb exploded around four oclock in the afternoon at the German headquarters. For days, bombs exploded in buildings in the Kreshchatik that had been occupied by Germans. Many Germans and civilians were killed and injured. After the war, it was determined that a group of NKVD members was left behind by the Soviets to offer some resistance against the conquering Germans. But during the war, the Germans decided it was the work of Jews, and retaliated for the bombings against the Jewish population of Kiev. The Notice By the time the bombings finally stopped on September 28, the Germans already had a plan for retaliation. On this day, the Germans posted a notice all over town that read: All [Jews] living in the city of Kiev and its vicinity are to report by 8 oclock on the morning of Monday, September 29th, 1941, at the corner of Melnikovsky and Dokhturov Streets (near the cemetery). They are to take with them documents, money, valuables, as well as warm clothes, underwear, etc. Any [Jew] not carrying out this instruction and who is found elsewhere will be shot. Any civilian entering flats evacuated by [Jews] and stealing property will be shot. Most people in town, including the Jews, thought this notice meant deportation. They were wrong. Reporting for Deportation On the morning of September 29, tens of thousands of Jews arrived at the appointed location. Some arrived extra early in order to ensure themselves a seat on the train. Most waited hours in this crowd - only slowly moving toward what they thought was a train. The Front of the Line Soon after people passed through the gate into the Jewish cemetery, they reached the front of the mass of people. Here, they were to leave their baggage. Some in the crowd wondered how they would be reunited with their possessions; some believed it would be sent in a luggage van. The Germans were counting out only a few people at a time and then letting them move farther on. Machine-gun fire could be heard nearby. For those that realized what was happening and wanted to leave, it was too late. There was a barricade staffed by Germans who were checking identification papers of those wanting out. If the person was Jewish, they were forced to remain. In Small Groups Taken from the front of the line in groups of ten, they were led to a corridor, about four or five feet wide, formed by rows of soldiers on each side.  The soldiers were holding sticks and would hit the Jews as they went by. There was no question of being able to dodge or get away. Brutal blows, immediately drawing blood, descended on their heads, backs and shoulders from left and right. The soldiers kept shouting: Schnell, schnell! laughing happily, as if they were watching a circus act; they even found ways of delivering harder blows in the more vulnerable places, the ribs, the stomach and the groin. Screaming and crying, the Jews exited the corridor of soldiers onto an area overgrown with grass.  Here they were ordered to undress. Those who hesitated had their clothes ripped off them by force, and were kicked and struck with knuckledusters or clubs by the Germans, who seemed to be drunk with fury in a sort of sadistic rage. 7 Babi Yar Babi Yar is the name of a ravine in the northwestern section of Kiev. A. Anatoli described the ravine as enormous, you might even say majestic: deep and wide, like a mountain gorge. If you stood on one side of it and shouted you would scarcely be heard on the other.8 It was here that the Nazis shot the Jews. In small groups of ten, the Jews were taken along the edge of the ravine. One of the very few survivors remembers she looked down and her head swam, she seemed to be so high up. Beneath her was a sea of bodies covered in blood. Once the Jews were lined up, the Nazis used a machine-gun to shoot them. When shot, they fell into the ravine. Then the next were brought along the edge and shot. According to the Einsatzgruppe Operational Situation Report No. 101, 33,771 Jews were killed at  Babi Yar  on September 29 and 30.10  But this was not the end of the killing at Babi Yar. More Victims The Nazis next rounded up Gypsies and killed them at Babi Yar. Patients of the Pavlov Psychiatric Hospital were gassed and then dumped into the ravine. Soviet prisoners of war were brought to the ravine and shot. Thousands of other civilians were killed at Babi Yar for trivial reasons, such as a mass shooting in retaliation for just one or two people breaking a Nazi order. The killing continued for months at Babi Yar. It is estimated that 100,000 people were murdered there. Babi Yar: Destroying the Evidence By mid-1943, the Germans were on the retreat; the Red Army was advancing west. Soon, the Red Army would liberate Kiev and its surroundings. The Nazis, in an effort to hide their guilt, tried to destroy evidence of their killings - the mass graves at Babi Yar. This was to be a gruesome job, so they had prisoners do it. The Prisoners Not knowing why they had been chosen, 100 prisoners from the Syretsk concentration camp (near Babi Yar) walked toward Babi Yar thinking they were to be shot. They were surprised when Nazis attached shackles onto them. Then surprised again when the Nazis gave them dinner. At night, the prisoners were housed in a cave-like hole cut into the side of the ravine. Blocking the entrance/exit was an enormous gate, locked with a large padlock. A wooden tower faced the entrance, with a machine-gun aimed at the entrance to keep watch over the prisoners. 327 prisoners, 100 of whom were Jews, were chosen for this horrific work. The Ghastly Work On August 18, 1943, the work began. The prisoners were divided into brigades, each with its own part of the cremation process. Digging:  Some prisoners had to dig into the mass graves. Since there were numerous mass graves at Babi Yar, most had been covered with dirt. These prisoners removed the top layer of dirt in order to expose the corpses.Hooking:  Having fallen into the pit after having been shot and having been underground for up to two years, many of the bodies had twisted together and were difficult to remove from the mass. The Nazis had constructed a special tool to disentangle and pull/drag the corpses. This tool was metal with one end shaped into a handle and the other shaped into a hook.The prisoners who had to pull the corpses out of the grave would place the hook under the corpses chin and pull - the body would follow the head. Sometimes the bodies were so firmly stuck together that two or three of them came out with one hook. It was often necessary to hack them apart with axes, and the lower layers had to be dynamited several times. The Nazis drank vodka to drown out the smell and the scenes; the prisoners werent even allowed to wash their hands.Removing Valuables:  After the bodies were pulled out of the mass grave, a few prisoners with pliers would search the victims mouths for gold. Other prisoners would remove clothing, boots, etc. from the bodies. (Though the Jews had been forced to undress before they were killed, later groups were often shot fully clothed.)Cremating the Bodies:  After the bodies had been checked for valuables, they were to be cremated. The pyres were carefully constructed for efficiency. Granite tombstones were brought from the nearby Jewish cemetery and laid flat on the ground. Wood was then stacked on top of it. Then the first layer of bodies was carefully laid on top of the wood so that their heads were on the outside. The second layer of bodies was then carefully placed on the first, but with the heads on the other side. Then, the prisoners placed more wood. And again, another lay er of bodies was placed on top - adding layer after layer. Approximately 2,000 bodies would be burned at the same time. To start the fire, gasoline was doused over the pile of bodies. The [stokers] got the fire going underneath and also carried burning torches along the rows of projecting heads. The hair, soaked in oil [gasoline], immediately burst into bright flame - that was why they had arranged the heads that way. Crushing the Bones:  The ashes from the pyre were scooped up and brought to another group of prisoners. Large pieces of bone that had not burned in the fire needed to be crushed to fully destroy the evidence of Nazi atrocities. Jewish tombstones were taken from the nearby cemetery to crush the bones. Prisoners then passed the ashes through a sieve, looking for large bone pieces that needed to be further crushed as well as searching for gold and other valuables. Planning an Escape The prisoners worked for six weeks at their gruesome task. Though they were exhausted, starving, and filthy, these prisoners still held on to life. There had been a couple of earlier escape attempts by individuals, after which, a dozen or more other prisoners were killed in retaliation. Thus, it was decided amongst the prisoners that the prisoners would have to escape as a group. But how were they to do this? They were hindered by shackles, locked in with a large padlock, and aimed at with a machine gun. Plus, there was at least one informer among them. Fyodor Yershov finally came up with a plan that would hopefully  would allow at least a few of the prisoners to reach safety. While working, the prisoners often found small items that the victims had brought with them to Babi Yar - not knowing they were to be murdered. Among these items were scissors, tools, and keys. The escape plan was to gather items that would help remove the shackles, find a key that would unlock the padlock, and find items that could be used to help them attack the guards. Then they would break their shackles, unlock the gate, and run past the guards, hoping to avoid being hit by machine-gun fire. This escape plan, especially in hindsight, seemed nearly impossible. Yet, the prisoners broke into groups of ten to search for the needed items. The group that was to search for the key to the padlock had to sneak and try hundreds of different keys in order to find the one that worked. One day, one of the few Jewish prisoners, Yasha Kaper, found a key that worked. The plan was almost ruined by an accident. One day, while working, an SS  man hit a prisoner. When the prisoner landed on the ground, there was a rattling sound. The SS man soon discovered that the prisoner was carrying scissors. The SS man wanted to know what the prisoner was planning on using the scissors for. The prisoner replied, I wanted to cut my hair. The SS man began to beat him while repeating the question. The prisoner could have easily revealed the escape plan, but did not. After the prisoner had lost  consciousness  he was thrown  onto  the fire. Having the key and other needed materials, the prisoners realized they needed to set a date for the escape. On September 29 one of the SS officers warned the prisoners that they were going to be killed the following day. The date for the escape was set for that night. The Escape Around two oclock that night, the prisoners tried to unlock the padlock. Though it took two turns of the key to  unlock  the lock, after the first turn, the lock made a noise which alerted the guards. The prisoners managed to make it back to their bunks before they were seen.   After the change in guard, the prisoners tried turning the lock  a second  turn. This time the lock did not make a noise and opened. The known informer was killed in his sleep. The rest of the prisoners were woken up and all worked on removing their shackles. The guards noticed the noise from the removal of the shackles and came to investigate. One prisoner thought quickly and told the guards that the prisoners were fighting over the potatoes that the guards had left in the bunker earlier. The guards thought this was funny and left. Twenty minutes later, the prisoners rushed out of the bunker en masse in an effort to escape. Some of the prisoners came upon guards and attacked them; others kept on running. The machine gun operator didnt want to shoot because, in the dark, he was afraid he would hit some of his own men. Out of all the prisoners, only 15 succeeded in escaping.

Fate and Destiny Research Paper Example | Topics and Well Written Essays - 1500 words

Fate and Destiny - Research Paper Example Destiny refers to the predetermined state or that to which an individual or thing is destined. In other words, the course of events in a person’s life is predetermined to get to a preordained destination. Fate or destiny means that some power determines or decrees the course that events in a person’s life will take beforehand. Thereby, it leaves no choice or chance (Boloji.com, para2). Free will, on the other hand, is the apparent human ability to choose a course of action over another and making own decision regarding an action, regardless of what others else believe (Morgan, para1). Choice/free will requires accessibility of alternatives for any action, speech and thought from which an individual can choose. Sodha gives an example of the way he occasionally wakes up scarred and bruised from the previous day’s events. He reasons that this does not that imply that his fate should leave him bruised and scarred always and in a state of disrepair. In effect, if he wakes up dreading the everyday grind, he stops fate in its tracks. He, therefore, holds that one can decide on how to live his or her day-to-day life. He looks into the whole argument of fate and free will in various ways. For instance, he argues that if a person’s fate is so mundane to him or her in such a way that daily slog is all it involves with nothing more such as enjoyment, fulfillment, and satisfaction with his or her actions, it would thus imply living each day because he or she has to. If this were the case, it would mean that one could do nothing much concerning the future but to let it happen. However, Sodha believes that this is not the case – every individual has free will and can do what he or sh e pleases with his or her life. According to Merrill, Free Will is the aspect of one choosing his or her destiny, while predestination involves factors outside an individual, which may possibly not be clear, determining his or her destiny.  

Federal Reserve and the Open Market Essay Example | Topics and Well Written Essays - 1000 words - 1

Federal Reserve and the Open Market - Essay Example tions in the economy in pursuit of maximum employment, stable prices, and moderate long-term interest rates; (2) supervising and regulating banking institutions to ensure the safety and soundness of the nation’s banking and financial system and to protect the credit rights of consumers; (3) maintaining the stability of the financial system and containing systemic risk that may arise in financial markets; and (4) providing financial services to depository institutions, the U.S. government, and foreign official institutions, including playing a major role in operating the nation’s payments system (Federal Reserve, 2006). It is important to note that the Fed is not a commercial bank and, therefore, does not operate as such. However, similar to any other bank that has interest as their primary source of income, "the Federal Reserves income is derived primarily from the interest on U.S. government securities that it has acquired through open market operations" (Federal Reserve, 2006). Other sources of income, according to the Feds official website, are the following: interest on foreign currency investments held by the System; fees received for services provided to depository institutions, such as check clearing, funds transfers, and automated clearinghouse operations; and interest on loans to depository institutions. The Federal Reserve System is separated into four main divisions, each with their own set of responsibilities: the Board of Governors, the Federal Open Market Committee, the Federal Reserve Banks, and the Board of Directors. The Board of Governors, which consists of seven members, is mostly responsible for "the formulation of monetary policy" (Federal Reserve, 2006). These seven are also part of the Federal Open Market Committee, which is responsible, on the other hand, for any decision-making regarding "the cost and availability of money and credit in the economy" (Federal Reserve, 2006). The Federal Open Market Committee "is the most important

Critical analysis skills at an advanced practice level Essay

Critical analysis skills at an advanced practice level - Essay Example Before this course, I could have easily overlooked the importance of the context but now I understand how slight changes in context can change the meaning of a situation. This course has improved my critical thinking by expanding by capacity to imagine and explore alternatives of addressing an issue. In addition, this course has improved my critical thinking by equipping me with skepticism skills (Oermann et. al., 2000). For example, if I was considering the issue of the spread of coronavirus, I would seek to establish the assumptions attached to it. An example of an assumption attached to this disease would be that coronavirus is a problem of the Middle East. I would engage my critical thinking in challenging this assumption by gathering information on the prevalence of the disease in other parts of the world. I would interrogate the role of context in how differently the disease manifests across different regions. Using skepticism, I would review the different methods used in studying the disease, preventing and treating it and assess their effectiveness (Oermann et. al., 2000). Advanced Nursing practice course has taught me how to utilize nursing theories in interpreting and understanding a situation. For example, I have found Callista Roy’s Adaptation Theory useful in understanding disease and illnesses especially because it presents the human person in a holistic manner. As a nurse educator, I can use this theory in instructing a nurse on how to assess a patient on the basis of its four adaptive modes namely, physiologic, self-concept, role function and interdependence in deciding on the intervention that addresses all the needs of a patient. For example, if I was to instruct a nurse on how best to address coronavirus, I would let them know that there exist ways that help avoid the spread of the disease without undermining the person’s family or

New Product Launch Marketing Plan Essay Example for Free

New Product Launch Marketing Plan Essay A marketing plan can be defined as a written document that summarizes what the marketer has learned about the marketplace and indicates how a firm expects to reach its marketing objectives. It contains tactical guidelines for the commercialization programs and financial allocations over the planning period (Kotler et al., 2012). This document can be considered one of the most important outputs from the marketing process as it provides direction and focus for a brand, product, or company (Kotler et al., 2012). Typically, the marketing plan includes the following elements: Executive summary, situational analysis, marketing strategy, financial projections, and implementation controls. Executive summary Founded in 2014, Luxury-Pedic is a start-up manufacturer of luxury mattresses offering a product line that is focused on creating a lull the senses into a deep, relaxing, and peaceful nights sleep. With other competitive offerings like Tempur-Pedic, Icomfort, and Sealy Optimum, the Luxury-Pedic product line will focus heavily on being different. By providing a quality product at competitive price levels, excellent warranty, and service experience, Luxury-Pedic will stand out. Luxury-Pedic will realize vital market penetration by utilizing a market challenger strategy and attacking the market leader on the basis of competitive pricing. Additionally, Luxury-Pedic will thrive based on the following operating principles: hiring a top-notch management team with extensive industry experience; a solid business model and long-term planning; and careful evaluation and response to competitive opportunities. Situational analysis Luxury-Pedic is entering into its first year of operation. Thus  far, its products have been well acknowledged with the intention of further and rapider expansion to come based on the marketing efforts soon to be implemented. Luxury-Pedic offers memory foam mattresses in three varieties of firmness and a several varieties of types of memory foam. Market Summary Luxury-Pedic understands the existing market and has done extensive research to understand the common attributes of the target market. This research will be used better to understand the consumers, their needs, and how to communicate best with the market. According to Business Journal for the Sleep Products Industry (2015), the target market for the mattress industry includes the following: Mattress Involved Sleep Sufferers Healthy and Content Brand Selectors Apathetics There is no set geographic target area for mattress sales. By utilizing in-store sales, Internet sales and delivery services, Luxury-Pedic intends to serve both domestic and International customers. The market can also be narrowed down to the adult demographic, ages 18 and up. Behavioral factors will include the working class, the sleep deprived or fatigued population looking for a good nights rest. Market Growth Potential The mattress industry is a steadily growing, altering, and evolving. As the mattress industry has changed, the consumer demographics have changed as well. Baby Boomers no longer are wanting to deal with horrible sleep conditions as it saved money in exchange for a better nights sleep that allows consumers to be more energized and feel younger. This changing of consumer wants to consumer needs has enabled the mattress industry to become more prosperous than ever. There is an unlimited market growth potential as consumers are becoming more educated on the benefits of a better nights sleep as well as more educated on the advantages and disadvantages of the different types of mattress products. According to Wise (2012), The mattress trade group recently revised its estimate and expects the value of mattress shipments to rise 10.5 percent and the number of units to grow 6.5 percent (p. 3). This increased consumer knowledge base has changed the mattress market potential from being a small market with potential immediate rewards into a market where long-term growth and increase opportunity has become to the key to market success. Competitive Analysis The Luxury-Pedic 100% memory foam mattress line will move into a highly competitive space. Outside of the 100% memory foam mattress line, there is the independent wrapped pocketed coil line and the interlocking coil or traditional coil lines of a mattress. These lines are built and designed by mattress companies that have been selling mattresses for 65 to 140 years by brands such as Sterns Foster, Simmons, Sealy, and Hampton Rhodes just to start. When it comes to the 100% memory foam mattresses, Sealy, Tempur-Pedic, Hampton Rhodes, Serta are the most popular companies today. All four of these businesses produce memory foam mattresses that range in price from $698 to $9,000 for a queen set. The none memory foam mattresses range from $198 to $4,800 for a queen mattress set. Competitor Product Price Summary When it comes to the prices of the 100% mattress foam lines, Luxury-Pedic is unable to compete with the prices of Hampton Rhodes and the introductory lines from both Sealy and Serta. The quality differences between the Luxury-Pedic mattress lines and the lower end lines of Sealy, Serta, Hampton Rhodes are the differences between night and day. For their price point, none of their mattresses are 100% memory foam. They contain mostly low-grade heat conductive standard foam that sleep hot by giving back all of the heat put into the mattresses. Additionally, they do not have proper edge support or prevent body impressions. When it comes to the higher priced 100% memory foam mattresses from the other competitive brands, Luxury-Pedic mattresses will stand out due to same high quality of material, temperature regulation, comfort, and edge support at a price point that undercuts all other competing mattresses. Tempur-Pedic mattresses are the only mattresses in the entire industry that are price locked at a that is almost double of what any other memory foam mattress costs. Tempur-Pedic owns SealyTempur-Pedic, and so the focus of the Sealy  100% memory foam mattress line is to be only two steps above the Serta memory foam line. Out of all of the memory foam mattress lines, the Serta collection is the worst at temperature regulation and has no pillow top product offering. Sealy is better at temperature regulation but is the softest of all memory foam mattresses. The prices of these two lines are very similar. They range from $1,299 to $2,499. Segmentation, Target Market, Strategy The Luxury-Pedic mattress lines will focus on three different areas of the consumer market. The first will be focused on consumer medical needs. The medical benefits of the Luxury-Pedic mattress lines range from increased circulation, increased recovery times, decreased: aches, pains, and soreness, and an increase in an overall comfort allowing for a better nights sleep. The second area will focus on consumer comfort. The Luxury-Pedic line will come in 3 different comforts from firm, plush, and pillow top allowing a customer to be able to identify the mattress that best suits their comfort needs. The third and final focus will be on consumer value as the Luxury-Pedic line will be more cost effective than Tempur-Pedic but will provide all of the same advantages and benefits of Tempur-Pedic. According to Perry (2010), The mattress industry must sell dreams if it wants to elevate its image, boost its sale price and give consumers a better shopping experience (p. 34). With the implementation of using these three different market strategies focusing on consumer segmentation and target marketing, Luxury-Pedic will be able to establish a stronghold in the 100% memory foam market. Pricing The Luxury-Pedic line will consist of three different mattresses firmness levels. There will be a firm, plush, and pillow top. When it comes a firm mattress, Tempur-Pedic queen price set is at $4,199, Serta is at $1,699, and Sealy has not actual firm 100% memory foam mattress. The price for a Luxury-Pedic firm mattress will be $1,899 as the Serta mattress has poor temperature regulation and it out prices the Tempur-Pedic significantly. When it comes to a plush mattress, Sealy is priced at $1,799, Serta $1,999, and Tempur-Pedic at $3,499. The Luxury-Pedic mattress will be priced at $2,099. The focus is to build value in the concept of adding more material  increases the size of the mattress allowing which causes an increase in the cost of the mattress. There is not a real pillow top in any of the Tempur-Pedic, Serta, or Sealy mattress lines, making Luxury-Pedic a true one of a kind, but in soft equivalences Sealy is priced at $2,099, Serta $2,199, and Tempur-Pedic at $4,999. The Lux ury-Pedic pillow top will be priced at $2,299. The point is to no be cheaper than a low-end mattress, but to be at a lower price than Tempur-Pedic. We will be at a higher price than Sealy and Serta with the benefit of much better quality. Distribution Strategies The distribution strategy for Luxury-Pedic will be following Indirect distribution. Luxury-Pedic Mattresses will initially be built and assembled in two factories in New Mexico and Kentucky to allow for easy mass distribution to wholesalers and mattress retailers. As Luxury-Pedics increase in the success, additional factories will be built to shorten delivery times in order to allow for an increase in mattress sales. The objective of the distribution strategy is to be able to get new mattresses to wholesalers and retailers in less than 72 hours after ordering. Developing clear objectives is vital to a successful marketing plan. There are numerous essential elements to consider when creating effective marketing objective. Its important that the objectives are specific, measurable, achievable, realistic and time-specific or SMART for short. The SMART approach let you how to manage your marketing activities successfully. Luxury Pedic is always evolving. The mattress industry is continuously growing. Key performances indicators are an important part of information used to describe how companies such as Luxury Pedic will progress towards its marketing goal within the next three years. Retailing at competitive rates of $1899-2500 depending on the mattress performance level, Luxury Pedic is priced to achieve increased profit revenue continuously. The key performance indicators are based on legitimate data and business objectives, and they are not always financial but they are necessary for directing management to their full potential. Some other essential performances include new and existing customers’ status, customer segmentation by profitability or demographics, customer referrals, advertisement, and testimonies. Demand forecasting Demand forecasting and estimation gives businesses valuable information about the markets in which they operate and the markets they plan to pursue. The purpose of demand forecasting and estimation is to find a businesss potential demand so managers can make accurate decisions about pricing, business growth and market potential. Managers base pricing on demand trends in the market. Demand forecasting and estimation is critical for inventory management. Businesses buy inventory based upon demand forecasts. Demand forecasting and estimation methods are typically accurate for short-term business planning. Estimating demand for the long-term is difficult because there are many unforeseen factors that influence demand over time. The expansion of the global mattress industry is forecast to reach 3.7% p.a. in the coming years. Between 2007 and 2013 the market increased with an average annual growth of 4.9%. Currently, cellular plastic and rubber mattresses account for 40.9% of the global demand while the remaining market share is divided between other mattresses (41.8%), and mattress supports (17.3%). China, France, Germany, Japan and the United States represent the largest mattress markets while the strongest annual growth is forecast to occur in Tanzania (24.1%), Ethiopia (15.4%), Philippines (15.0%), Rwanda (14.8%) and Bolivia (13.3%). Marketing Objectives Developing clear objectives is vital to a successful marketing plan. There are numerous essential elements to consider when creating effective marketing objective. Its important that the objectives are specific, measurable, achievable, realistic and time-specific or SMART for short. The SMART approach let you how to manage your marketing activities successfully. Luxury Pedic is always evolving, the mattress industry is continuously growing, and key performances indicators is an important part of information used to describe how companies such as Luxury Pedic will progress towards its marketing goal within the next three years. Retailing at competitive rates of $1899-2500 depending on the mattress performance level, Luxury Pedic is priced to achieve increased profit revenue continuously. The key performance indicators are based on legitimate data and business objectives; they are not always financial, but they are necessary for directing management to their full potential. Some other key performances include new and existing customers status, customer  segmentation by profitability or demographics, customer referrals, advertisement, and testimonies. Implementation Milestones As a new company, setting milestones in a marketing plan allows your company to track the progress of company goals; allowing the business to determine if it can reach the task by a particular date and if there is enough data to move to the next activity. Luxury Pedic will identify their tasks, the start date, and the scheduled completion date, each event will continue until every task is finished. Creating a milestone table for your business sets the plan in concrete terms with real budgets and deadlines. Luxury pedic started by identifying each milestone, assigning a due date, allocating a budget, and designating a responsible person or group for each task, this is how a plan is implemented. Control Metrics It is important to set the rules of engagement within Luxury-Pedic. In order to measure success, we must be able to have a way to create company goals and establish the way to control what needs to be done in order to achieve the objectives set forth. We must be able to have a rule to measure current success, as well. We must be able to deliver efficiently on four types of marketing control. Those types are Annual Plan Control, Profitability Control, Efficiency Control, and Strategic Control. Annual Plan Control provides us with the ability to see if the results the company is looking for are being reached. Profitability Control shows us where we are making money and, even, where we are losing money. If it is found that money is being lost, we can adjust what is being done to produce a positive gain in revenue. Depending on the money that is lost, the product or idea will go directly to the end of life cycle to save cost in that area. Efficiency control gives us the opportunity to see how our marketing dollars are being spent in relation to the impact that our marketing strategy is having on our consumer base. Strategic control will give us a roadmap letting us know if the company is going down the right path in product offerings and how we are going about to make these offers available to the public. With the proper control measures put in place, we can see a complete picture of how the company is doing at any particular time. We will be able to identify problem areas quickly and create contingency plans when needed adequately to address  any needs or areas of concern. Its falls on management to steer the company in the right direction. Creating a culture of success is vital. Frontline employees must be on board with the direction the company is moving. If it is determined that there are issue in that area by way in bad performance results, for example, it is up to management to find the right path to correct those performance issues. All parts of the business must work well together in order to serve our consumer base actually. Contingency Planning Marketers must be ready to update and adapt marketing plans at any time (Kotler Keller, 2011, p. 55). There are many variables that can affect daily, monthly, and quarterly numbers in terms of production and revenue. We must be ready to address any and all areas of concerns promptly. The introduction of a new mattress company can affect the way we market and advertize to our consumer base. Competition in a marketplace can have several adverse effects. One thing we must be prepared to adapt to is the effect competition can have on pricing and promotions. Too much competition can drive prices down which mean Luxury-Pedic must change to be successful. We may need to invest in more cost friendly products that can deliver the same quality and comfort to cut cost, but will allow us to still deliver on our promise to our customer base with more affordable pricing. Major geological events can have an immediate impact on demand of our products. Floods, tornados, and hurricanes can create mass devastation that can leave our consumer base in need to rebuild. Adjustments in our offerings and promotion to assist in helping rebuild our community will increase our overall customer satisfaction. Community service events and product donations would be a way for us to stand out above the rest of our competition to show that we care about our customers and our community. During such a period, the company could see a short term dip in revenue. With the establishment of community service projects in the time of need, we can predict that we will reap positive long term success from that. Luxury-Pedic must be flexible in our approach and delivery of our products to our customer in order to achieve high success. In conclusion, a successful firm starts with a marketing plan within its first fiscal year. A marketing plan is a highly detailed and written document that summarizes how  a firm plans to reach its marketing objectives. Luxury-Pedic has outlined its marketing plans and detailed tasks to reach these elements, executive summary, situational analysis, marketing strategy, financial projections, and implementation controls will be discussed among other elements. This paper has defined the following objectives that Luxury-Pedic will implement to achieve this successful marketing plan. References BedTimes. (2012). Research Finds 5 Key Mattress Consumer Segments. Retrieved from http://bedtimesmagazine.com/2009/01/research-finds-5-key-mattress-consumer-segments/ Kotler, P., Keller, K. L. (2011). Marketing Management (14th ed.). Upper Saddle River, NJ: Pearson Prentice Hall. Perry, D. (2010). Mattress industry should sell dreams. Furniture Today, 34(37), 33. Retrieved from http://search.proquest.com.contentproxy.phoenix.edu/docview/346182942?pq-origsite=summonhttp://search.proquest.com?accountid=35812 Wise, W. L. (2012). Going to the mattress. The Post and Courier Retrieved from http://search.proquest.com.contentproxy.phoenix.edu/docview/1115405056?pq-origsite=summonaccountid=35812